Excessive Demand Expected for Hot Melt Product in1

Excessive Demand Expected for Hot Melt Product in North American Packaging Tape Printing Market During Forecast Period| MarketsandMarkets™

Packaging Tape Printing is a specialized printing process that allows businesses to print branding, artwork, and other information directly onto packaging tape. This method has grown in popularity in recent years as businesses seek new ways to increase visibility and brand recognition. The need for businesses to stand out in a crowded marketplace and leave a lasting impression on customers drives the demand for this service. It is also increasingly popular for customizing gifts and creating custom packaging for special occasions.

Growing demand for aesthetic appeal and innovative printing styles to print packaging tapes.

Printing on packaging tape has developed into a crucial step in the creative process for businesses all over the region looking to attract attention or give their brand a pleasing image, giving rise to a fast-expanding industry all its own. Printing on packaging tapes has a strong marketing potential because it allows for product differentiation and makes sure the product stands out and is simple to identify. Some of the factors driving the expansion of the packaging tape printing market include the expansion of the packaging printing sector, consumer desire for aesthetically pleasing products, product differentiation, and technical advances. The emergence of international brands, increased consumerism, and the expansion of the packaging sector were all major factors in the expansion of the packaging tape printing market.

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Water-based inks to witness the largest market size in the packaging tape printing market

Water-based inks are expected to have the largest market share in the packaging tape printing market due to their superior properties such as non-toxicity, low VOCs, cost-effectiveness, and environmental friendliness. Water-based inks are primarily used for product packaging, which is the most common application for printing on packaging tape. Furthermore, the growing demand for environmentally friendly packaging solutions is expected to drive demand for water-based inks in packaging tape printing over the forecast period.

Digital printing to play a key role in the packaging tape printing market

In the packaging tape printing market, digital printing has become an increasingly important technology. Digital printing has several advantages over traditional processes, including faster production times, lower costs, and more accurate design reproduction. Digital printing also provides greater design complexity and color options, allowing for customized packaging tapes with unique designs and effects. Furthermore, digital printing can be used to produce short-run orders at a lower cost than traditional processes. Digital printing is expected to play an even larger role in packaging tape printing in the future due to its flexibility and cost-effectiveness.

Hot melt carton sealing tapes to witness the largest value in the packaging tape printing market

Among all types of packaging tape printing, hot melt carton sealing tapes are expected to grow the most in terms of value during the forecast period. Hot melt adhesive carton sealing tapes are created by combining synthetic rubber, hot melt adhesive, and other materials. These tapes provide superior adhesion, strength, and performance in a variety of applications, including packaging, shipping, and labeling. They work well on corrugated boxes, paperboard, plastic, and other materials. The increasing demand for these tapes is primarily due to their low cost and a high degree of adhesion and durability. Furthermore, their superior performance makes them suitable for use in a variety of industries.

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Polypropylene to witness largest demand in the packaging tape printing market

Polypropylene is expected to have the highest demand in the packaging tape printing market during the forecast period. This is due to its chemical resistance, durability, and strength. It is inexpensive, waterproof, chemical resistant, and recyclable. It is used in a wide range of applications, including product packaging, labelling, and bookbinding. Furthermore, it is widely used in the logistics industry for shipping and storing products. Its ability to withstand high temperatures and external pressure makes it ideal for packaging tape printing. Furthermore, its high tensile strength and flexibility make it ideal for a variety of printing applications.

The food & beverage industry contributes the maximum market share

One of the largest contributors to the packaging tape printing market is the food and beverage industry. In 2020, the industry is expected to account for more than 25% of the global packaging tape printing market. The market is expanding due to rising demand for convenience foods and beverages. Furthermore, rising food safety concerns and the need for secure packaging are fueling the growth of the packaging tape printing market in the food and beverage industry. Furthermore, the growing popularity of online food delivery and takeaway services fuels the demand for packaging tape printing solutions.

The U.S. is expected to attain the largest market share in the North American packaging tape printing market

The United States is expected to remain North America's largest market for packaging tape printing. In 2019, the United States accounted for more than 58% of the regional market share. This was primarily due to the increased use of packaging tape printing for labeling, branding, and advertising. The country also has some of the leading tape printing manufacturers, such as 3M, Avery Dennison, Intertape Polymer Group, and Shurtape Technologies, which contributes to market growth. Furthermore, rising demand for high-quality packaging tapes, as well as the presence of several key players in the region, will drive the market in the coming years.

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The major players in the packaging tape printing market include Quad/Graphics (U.S.), Hewlett-Packard Development Company, L.P. (U.S.), Xerox Corporation (U.S.), E.I. du Pont de Nemours and Company (U.S.), RR Donnelley & Sons (U.S.), SIAT S.p.A (Italy), and others.

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