U.S. Annual Wellness Visits Market Economic Environmental Analysis and Future Forecast 2030

U.S. Annual Wellness Visits Market Summary

The U.S. annual wellness visits market size was estimated at USD 1.3 billion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 11.63% from 2023 to 2030. This significant growth can be attributed to several key factors, including increasing awareness among the population regarding the benefits of preventive healthcare, rising overall healthcare expenditure, a growing aging population, and expanding government-driven healthcare initiatives. Medicare, the national health insurance program designed for the elderly, includes annual wellness visits (AWVs) as part of its preventive care services for eligible individuals. The Centers for Medicare and Medicaid Services introduced the concept of AWVs specifically for senior citizens enrolled under Medicare. These visits provide a structured opportunity for patients and healthcare providers to focus on preventing disease and identifying health issues at an early stage. During an AWV, primary care providers assess various health risks, guide patients in adopting healthier lifestyles, and enable systematic screening to manage or prevent age-related conditions.

The annual wellness visit involves a broad range of evaluations, including assessments of psychosocial factors, cognitive function, depression, physical capabilities, and behavioral risks. Behavioral risks include factors such as alcohol consumption, dietary habits, smoking, lack of physical activity, and obesity. Additionally, these visits often include screening for prevalent and serious medical conditions, including but not limited to diabetes, cardiovascular disorders, and various forms of cancer. Such comprehensive evaluations allow providers to take early action and improve patient outcomes.

Key Market Trends & Insights

• Health risk assessment (HRA) held the largest market share in 2022, playing a vital role as a core component of the annual wellness visit. It helps in identifying underlying or potential health threats and in offering customized health advice to the patient. Through HRAs, primary care physicians can effectively promote health maintenance and reduce the onset of chronic diseases by providing early interventions and preventive care strategies tailored to each individual's needs.
• Subsequent annual wellness visits generated the highest revenue share in 2022 and are projected to continue leading the market over the forecast period. These follow-up visits serve as a critical tool in ongoing healthcare management, helping clinicians monitor changes in a patient’s health status, evaluate progress against earlier benchmarks, and make timely adjustments to treatment plans or preventive strategies.
• From the perspective of provider types, the hospital segment contributed significantly to the market. Hospitals conduct AWVs as part of their preventive care service packages. These visits help patients maintain a healthy lifestyle and detect potential health issues early, thus reducing the need for emergency interventions or complex treatments in the future. Their integration into hospital care models reflects the increasing importance placed on proactive health management.
• The primary care segment led the market in 2022, accounting for a revenue share of 61.7%. In these settings, primary care physicians play a central role by recommending suitable lifestyle changes, such as dietary improvements and increased physical activity. They may also prescribe medication or refer patients to specialists as needed. Their ability to coordinate ongoing care ensures comprehensive management of existing conditions and long-term patient wellness.

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Market Size & Forecast

• 2022 Market Size: USD 1.3 billion
• 2030 Projected Market Size: USD 3.1 billion
• CAGR (2023 - 2030): 11.63%

Key Companies & Market Share Insights

Market players are offering various services to their customers which is making the market highly competitive. The providers are incorporating telehealth to enhance their services. Furthermore, partnerships and collaborations are major strategies undertaken by key players to gain a competitive edge. 

Key Players

• Morris Hospital & Healthcare Centers
• Sparta Community Hospital District
• Medical Center Clinic
• St. Luke Community Healthcare.
• Mason Health.
• UC San Diego
• HealthCare Partners, MSO.
• Mercy
• RUSH Copley Medical Center
• Carson Tahoe Health
• Overlake Hospital Medical Center
• Northwestern Medicine
• The General Hospital Corporation
• Hamilton Health Care System
• UCLA Health

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Conclusion

In conclusion, the U.S. annual wellness visits market is expanding rapidly due to heightened public awareness, supportive government policies, and a shift toward preventive healthcare. AWVs offer critical opportunities for early disease detection, personalized risk assessments, and lifestyle guidance, especially for the elderly population under Medicare. The dominance of primary care and hospital-based services ensures widespread access to these essential preventive services. As health systems continue to emphasize long-term wellness and cost-effective care, the role of annual wellness visits is becoming increasingly central, reinforcing their value in improving patient outcomes and reducing the burden of chronic diseases across the healthcare continuum.