Melatonin – Ingredient Insights Report Overview

Melatonin is a popular ingredient in many supplements to aid with sleep and sleep-related disorders, as well as to address wider well-being concerns. Today there is considerable concern for physical fitness health, and mental well-being.

GlobalData’s TrendSights Framework

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The “Melatonin” ingredient insights research report explores the applications of melatonin across the FMCG space. The report will also help to understand the multiple trends shaping the market. Furthermore, it discusses the innovation opportunities for melatonin across different product categories.

Melatonin Ingredient Insights - Consumer Trends

The key trends impacting the demand for melatonin are well-being, vitality & balance, added functionality, and digital lifestyles among others.

Consumers looking to address physical and emotional health concerns commonly seek ways to adapt their habits and personal care routines. They are interested in optimizing sleep quality to improve overall health by consuming relaxation-inducing supplements,  as well as incorporating calming evening activities.

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Melatonin – Innovations by Brands

 A few brands that have launched innovative products with the help of melatonin are sleep gummies by Lemme, sleepy sweet candies by Zenevo, and melatonin night repair serum by Isdin Isdinceutics.

Lemme, sleep gummies, US: This sleep aid product contains a blend of melatonin, magnesium, l-theanine, lavender, and chamomile, which are all thought to provide relaxation and sleep-related benefits. It also has various ethical and health-related claims associated with it, such as “vegan”, “gelatin-free”, and “no dairy”, increasing appeal for ethically minded consumers and those with dietary requirements. The product aligns with consumers seeking high-quality ingredients.

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Melatonin – Take-Aways

Brands can benefit from emphasizing the multi-functional aspects of melatonin to attract a wider range of consumers driven by a variety of health concerns. This strategy aligns with a considerable proportion of global consumers who associate multi-functional products with good value for money.

Brands making use of melatonin could benefit from targeting consumers who regularly use smart devices like smartwatches and rings, given that the increased popularity of such devices is encouraging consumers to explore ways of improving sleep quality and overall health.

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Scope

• This report explores the applications of melatonin across the FMCG space.
• Melatonin is primarily used as a treatment for sleep disorders but is associated with a wide range of additional health benefits, while it does pose some risks when overused.

Reasons to Buy

• Identify future potential commercial applications for emerging concepts in fast-moving consumer goods.
• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.