Distributors - At the Forefront in Airsoft Guns Market
With a multi-disciplinary approach, Fact.MR elaborates an extensive
analysis of the historical, current and future outlook of the global
airsoft guns market as well as the factors responsible for such a
growth. Our highly dedicated professionals have inputted critical and
accurate insights associated with every industry, and region by doing
thorough primary and secondary research.
Global sales of airsoft guns
reached 2.7 million units in 2018, according to a recent market
research study of Fact.MR. The report has projected ~6% annual growth in
the airsoft guns sales volume towards the end of 2019, indicating
healthy growth prospects of the airsoft guns industry over the next few
years. With rising proclivity of the millennial generation for leisure
sports, strongly backed by increasing discretionary purchases, it is
highly likely that the demand for airsoft guns and other shooting sport
gear will experience a robust hike in years to come.
The study
opines that electric-powered airsoft guns continue to witness increased
adoption over spring-powered and gas-powered variants, attributing to
their selective fire capabilities. Moreover, electric-powered airsoft
guns can be leveraged for both semi and fully automatic operations,
unlike the rest two counterparts. Manufacturers are thus likely to
maintain their focus on innovations in electric airsoft guns, banking on
their successful track record on the basis of ‘customization’.
Growing
traction for fully automatic and highly upgraded guns that have
adequate metal gearbox internals covered in strong polycarbonate,
continue to uplift the revenue share of electric-powered airsoft guns in
the market, which was ~40% in 2018. With end users seeking guns that
can be readily upgraded to increase the rate of fire, electric-powered
airsoft guns will continue to witness a spike in sales in the
forthcoming years.
Competitive Assessment
The airsoft guns market report includes global as well as emerging players:
The insights for each vendor consists of:
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Over 70% Sales Upheld by Individual Buyers
The
study opines that the shifting focus of individuals, specifically from
millennial generation and Gen X, continues to significantly contribute
to the growth of the airsoft guns market, owing to their growing
enthusiasm for airsoft. In line with the increasing number of individual
buyers who collectively accounted for sales of over a million units of
airsoft guns in 2018, manufacturing companies are zooming in the focus
on the needs of individual consumers, to reformulate their growth
strategies. The demand for customized paint jobs on airsoft guns is
likely to gather momentum as an aftersales service, hinting a new focal
point for market players in the airsoft guns landscape.
Regional Analysis
Important regions covered in the airsoft guns market report include:
The airsoft guns market report also provides data regarding the key countries in the defined regions.
Segmentation Analysis
By Mechanism Type:
By end user:
What insights does the airsoft guns market report provide to the readers?
Gains Remain Concentrated in North America & Europe
The
study opines that North America, trailed by Europe, holds substantial
revenue share in the airsoft guns market. Growing popularity of team
sports has been inducing the individual involvement in airsoft games,
which in turn is invariably pointing towards an influx of opportunities
for stakeholders in these regions. The lucrativeness of North America
airsoft guns market is further estimated to remain intact, as the region
holds maximum number of airsoft fields in the world. Moreover,
increasing individual participation in recreational sports, in North
America and Europe, has been augmenting the number of airsofters,
uplifting the sales prospects of airsoft guns in these highly regulated
regions.
Airsoft guns manufacturers in developing countries, such
as China and South Korea, have shifted their focus to reputed online
sales channels who are the key distributers in North America, which has
been the prime market for airsoft sport. This falls in line with the
regulations on sale and unlicensed use of airsoft guns in various
regions. As per Fact.MR’s analysis, third party online sales have been
driving significant gains in the airsoft guns market, which are likely
to account for ~45% sales in 2019, followed by specialty stores.
The
study also anticipates a significant role of social media in the
development of airsoft guns market in coming years, attributed to the
gradually developing focus of leading market partakers on leveraging
these channels for targeting other recreational team sports and
activities for higher gains.
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Questionnaire answered in the airsoft guns market report include:
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