Shiitake Mushroom Market – Trends by Regions, Leading Players Analysis and Business Strategies

Shiitake, a mushroom species is the third-largest consumed
mushroom across the globe after button and oyster mushroom. Shiitake mushrooms
are indigenous to Japan, and they are rich in nutrients. They also reportedly
have immunity enhancing properties and anti-viral properties. Shiitake
mushrooms could be explored to extract proteins and vitamins, which could be
marketed in condensed form.

Shiitake has been a popular ingredient in various Asian
cuisines for ages. It also has several applications in cosmetic products
ranging from exfoliant to anti-inflammatory. It helps in faster skin healing
& renewal and also lightens the skin & increases its elasticity.
Shiitake mushrooms are also used to make hair cosmetics as it helps to maintain
the hygiene of the scalp and manipulate the structural properties of hair.

The market is getting enriched with new vegan products.
This, as a result, is driving the growth of the shiitake
mushroom market. According to an eminent research firm - Market
Research Future (MRFR), the global shiitake mushroom market is expected to
garner significant accruals by 2024. MRFR also claims that it could register a
substantial CAGR throughout the forecast period (2019 – 2024).

The other applications of shiitake include the production of
organic fertilizer and water & soil purifier, in which shiitake is used to
remove and degrade pentachlorophenol (PCP). There is a huge trend, in
millennials & other demographics, towards plant-based products and shiitake
mushroom is just one of those and is actually plugging into that trend.
Consumers are reportedly increasing their consumption of plant-based foods
substituting meat-based products.

In addition to its food application, shiitake mushrooms are
also majorly consumed by the skincare products industry, as it contains
polysaccharides, triterpenes, proteins, lipids, phenols, and cerebrosides.
These help as anti-irritants and antioxidants and stimulate the skin's natural
renewal process. The escalating demand for shiitake mushroom is backed by the
diverse application of these mushrooms in pharmaceutical and cosmetics
products.

On the other hand, the low shelf life of these mushrooms and
related products are impeding the growth of the market.  Also, the volatility in prices and
demand-supply gap of shiitake mushrooms is challenging the market players while
meeting the growing shiitake
mushrooms market demand. Nevertheless, the rising popularity of
organic of the mushrooms and the emergence of various functional foods based on
shiitake mushrooms would support market growth over the forecast period.

Global Shiitake Mushroom Market – Segmentation

The report is segmented into four dynamics to widen the
scope of understanding,

By Type                                :
Fresh, Frozen, and Dried.

By Category                        :
Organic and Conventional.

By Distribution Channel :
Store-based (Hypermarkets & Supermarkets and Convenience Stores, others)
and Non-Store-Based.  

By Regions                          :
Europe, North America, APAC, and the Rest-of-the-World (RoW).

Global Shiitake Mushroom Market - Regional Analysis

The Asia Pacific region dominates the global shiitake
mushroom market, accounting for the largest production as well as consumption
of these mushrooms. The APAC has been witnessing a remarkable growth over the
past few years, heading with the changing food consumption pattern in the
region.

China holds the major share in the APAC shiitake mushroom
market owing to the rising applications of shiitake in the pharmaceutical and
cosmetics industry. In terms of volume, the country holds a significant share
in the global market as well. Besides, increasing consumption of these types of
mushrooms in the preparation of various local cuisines is creating huge market
demand. China, Japan, Australia & New Zealand are key contributing markets
in the region.

The shiitake mushroom market in the European region holds a
substantial market share, globally. Europe accounts for the second-largest
producer of shiitake mushroom due to the rising cultivation of fiber-rich food
commodities in the countries across the region. Italy, Spain, and the
Netherlands are top shiitake producing countries and major importers of edible
mushrooms.

Also, rising support from the governments for the production
of organic mushrooms influences the regional market growth, increasing the
production volumes. Furthermore, the improving commercial value of shiitake
mushrooms, in fresh or processed form would increase the demand and encourage
market orientation in Europe and Asia Pacific region.

Global Shiitake Mushroom Market – Competitive Analysis

To get more info: https://www.marketresearchfuture.com/press-release/global-shiitake-mushroom-industry

Highly competitive, the shiitake mushroom market appears to
be fragmented with low entry barriers and rising competition. Several large and
small-scale players, alongside, the new entrants, form a competitive landscape.
New players and online players are challenging well-established retailers and
manufacturers. Also, the proliferation of a wide range of products, primarily
via online platforms, is challenging these leading players further. Many
producers and retailers continue to expand through mergers & acquisitions
and collaborations strategies to gain a substantially larger share in the
marketplace.

Major Players:

Players leading the shiitake mushroom market include Banken
Champignons (Netherlands), Bonduelle SA (France), Oyster Island Mushrooms LLC
(US), Modern Mushroom Farms INC. (US), Monterey Mushrooms, Inc. (US), Brewer's
Mushrooms (US), Rocky Bottom Mushrooms LLC (US), White Mountain Mushrooms, LLC.
(US), Hirano Mushroom LLC (Republic of Kosovo), Highveld Mushrooms (South
Africa), Rain Forest Mushrooms (US), Agro Dutch Industries Ltd. (India), Mitoku
Company, Ltd. (Japan), Mycopolitan Mushroom Company (US), and Meadow Mushrooms
Ltd (New Zealand), among others.

Industry Advancements/Related News

August 08, 2019 ---- Gaia Herbs (North America), a leading
herbal brand, introduced three new mushrooms & herbs powder blends to
provide a convenient and delicious way for people to nourish their bodies. The
new mushrooms & herbs powder blends are developed utilizing the symbiotic
relationship between plants & mushrooms and the wisdom of nature to create
synergistic blends that support cognitive, energy, and immune health.

Among the three new functional powder blends include, Energy
Thrive are made with cordyceps and shiitake mushrooms, and various other
ayurvedic powders. It is a perfect blend for those trying to live a more active
lifestyle. Energy Thrive supports physical performance and recovery.

January 31, 2019 ---- The Tamil Nadu Agricultural
University (TNAU – India), announced its partnership with Yats Corporation
(Japan), a leading global mushroom grower to cultivate Shiitake mushrooms on an
industrial scale. With the memorandum of understanding (MoU), TNAU and Yats
would jointly set up a mechanized Shiitake mushroom plant in Ooty on a pilot
basis. The project worth Rs 3.5 crore (Approx. USD 4,93,955.00) would be funded
by the Japan International Cooperation Agency (JICA).