Wine and Grape Must Market
Statistics | Trends 2025-2034

The Global Wine
and Grape Must Market was valued at USD 550.5 billion in 2024
and is estimated to grow at a CAGR of 5.8% to reach USD 960.4 billion by 2034.
Strong global demand for high-quality and artisanal wine continues to drive
market expansion, as more consumers gravitate toward premium, sustainably
produced beverages. Evolving viticulture techniques and improved climate
adaptability have enhanced both yield and grape quality, supporting consistent
growth in this space. Consumers are showing stronger preferences for organic,
biodynamic, and locally crafted options, driven by an increasing shift toward
health-aware and environmentally responsible lifestyles.

The rising influence of
online retail and direct-to-consumer distribution channels has made premium
wine and grape must more accessible than ever, further accelerating growth
across global markets. In addition, innovative packaging formats such as cans and
recyclable bottles are appealing to sustainability-minded buyers, enhancing
convenience while reducing environmental impact. Authenticity, clean-label
trends, and regional character are now major selling points, as buyers seek
genuine experiences with every sip. This direct consumption trend is reshaping
how brands connect with end-users, offering a more personalized and transparent
engagement. The market's transformation is being led by consumer expectations
for premium quality, traceability, and sustainability across all touchpoints.

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In 2024, the still wine
segment generated USD 162.6 billion, claiming a 29.5% share. This segment
continues to thrive as demand rises for regionally distinct, organic, and
sustainable selections with compelling backstories. Sparkling wine is also
gaining popularity, especially in developing regions, where it is seen as a
symbol of luxury and celebration, aligning with aspirational consumer trends.
Fortified wine remains a niche favorite among enthusiasts, supported by renewed
interest in heritage varieties and high-end options connected to craft cocktail
culture and fine dining.

The direct consumption
segment represented a 31.5% share in 2024 and projected to grow at a CAGR of
5.2% through 2034. This mode of consumption is experiencing increased traction
as more consumers favor wines and grape must that are fresh, naturally produced,
and minimally processed. There is a notable surge in demand for wine and grape
must in broader food and beverage applications, where their unique taste
profiles and natural health-enhancing qualities leveraged in culinary and
functional products. As consumers become more aware of what goes into their
food and drinks, naturally fermented and clean-label offerings are becoming
more attractive across categories.

Europe Wine and Grape Must
Market held a 34.3% share in 2024. The region remains a global leader due to
its long-established reputation for quality and its commitment to producing
wines with geographic identity and organic certification. Climate-driven viticultural
practices and regional storytelling further enhance the appeal of European
wines. In North America, sustainability and small-batch innovation are key
drivers, while demand for grapes is growing, especially in wellness-oriented
product lines. Elsewhere, markets in Southeast Asia, South America, and China
are rapidly expanding, combining age-old traditions with innovative technology
to grow both production and consumption. Regional diversity is becoming a
hallmark of the industry's global growth.

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Key players shaping the
competitive dynamics of the Global Wine and Grape Must Industry include
Treasury Wine Estates, The Wine Group, E. & J. Gallo Winery, Constellation
Brands, Inc., and Pernod Ricard. Companies within the wine and grape sector are
increasingly investing in sustainable production practices, premium product
development, and direct consumer relationships. Emphasis is placed on
traceability and authenticity to cater to a discerning audience that values
origin, organic certification, and natural methods. Brands are leveraging
digital platforms and e-commerce to create personalized experiences, making it
easier for consumers to access exclusive products. Strategic expansion into
emerging markets allows companies to tap into new customer bases, while
continuous innovation in packaging supports environmental goals. Many are also
enhancing storytelling around regional heritage and winemaking traditions to
build stronger emotional connections with their audiences.

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