The global Teeth Whitening Kits Market is projected
to reach US$ 9,626.04 million by 2028 from US$ 6,209.80 million in 2021; it is
expected to grow at a CAGR of 6.5% from 2021 to 2028.

The consciousness about appearance and focus on
building self-confidence drives the overall growth of the market. However,
misleading advertisements and adverse effects of product on application hamper
the market growth.

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List of Companies:

-         
BRODIE &
STONE

-         
Colgate-Palmolive
Company

-         
Johnson and
Johnson Services, Inc.

-         
Unilever PLC

-         
GlaxoSmithKline
plc.

-         
CCA
Industries, Inc.

-         
Proctor &
Gamble

-         
SUPERSMILE

-         
Henkel AG
& COMPANY, KGAA

-         
Church &
Dwight, Inc.

In Australia and other wealthy economies in APAC, the
popularity of teeth whitening kits is high, particularly among people of age
less than 35. For example, teeth whitening kits are classified under the
cosmetic category in Australia rather than therapeutic goods. A report
published by the Australian Dental Association states that 6% of young
consumers opt for non-dentist services for teeth whitening. Moreover, ~50% of
consumers who seek to whiten their teeth buy do-it-yourself (DIY) whitening
products/kits available over-the-counter (OTC) in pharmacies or sold online.
Furthermore, the European Union (EU) reports states that, to date, millions of
teeth whitening kits have been sold worldwide. Teeth whitening kits can be
applied as paint-on-gel strips or mouth guards. The adoption of teeth whitening
kits has surged due to teeth whitening toothpaste and mouth rinses now
containing low concentrations of hydrogen peroxide as a disinfectant for
preventing plaque and inflammation of the gums. Such factors fuel the growth of
the teeth whitening kits market.

As per the Centers for Disease Control and Prevention (CDC)
report, more than 1 in 4 adults (26%) in the US suffers from untreated tooth
decay issues. Additionally, 46% of adults aged 30 years or above reveal the
signs of gum disease, and severe gum disease affects ~9% of adults. Further,
tooth decay and gum diseases are the leading causes of many teeth discoloration
issues, extrinsic and intrinsic dental stains, dental caries, and many more.
According to a report published by the American Dental Association, teeth
whitening kits prove effective on both extrinsic and intrinsic staining. Also,
a tooth whitening kit is a standard, elective procedure, less-invasive esthetic
treatment for people seeking oral hygiene.

Adverse effects of the products and misleading
advertisements negatively impact the growth of the teeth whitening kits market.
This is caused when gums are exposed to the whitening solutions making the gum
appear white on coming in contact with the whitening solution. Therefore, when
gums are exposed to the whitening solutions for a prolonged period, it results
in inflammation and redness. Thus, mild and transient tooth sensitivity, which
can be prevalent with higher concentrations of active agents, is one of the
common adverse effects of the use of OTC or dentist-dispensed, tray-based teeth
whitening kits.

The
global teeth whitening kits market is segmented on the basis of product type
and distribution channel. Based on product type, the market is segmented into
whitening toothpaste, whitening gels and strips, powders, teeth whitening kits
device, and others. The whitening toothpaste segment is estimated to account
for the largest market share during 2021-2028. Mayo Foundation for Medical
Education and Research (MFMER) report states that whitening toothpaste comprises
chemical blue "covarine" that adheres to the surface of teeth by
creating an optical illusion making teeth appear less yellow.

For
example, the American Dental Association (ADA) has offered a seal of acceptance
to Colgate Optic White Toothpaste (Sparkling White), ensuring the public that
the product is efficient and safe in preventing tooth decay. Also, the Colgate
Optic White Impact Whitening Toothpaste contains more hydrogen peroxide than
other Colgate Whitening Toothpaste, and these products are specifically
designed for people who are more prone to smoking. Furthermore, the ADA report
states that a wide range of extrinsic stains can be effectively reduced with
mechanical interventions, such as brushing with a whitening toothpaste or
professional prophylaxis. A few OTC whitening products, such as toothpaste, are
effective in removing extrinsic (surface) stains on the enamel and will not
significantly impact intrinsic stains or the intrinsic color of the tooth. The
aforementioned factors bolster the adoption of toothpaste, driving the overall
growth of the teeth whitening kits market.

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TABLE OF CONTENTS

1.
Introduction

   1.1 Scope of the Study

   1.2 Research Report Guidance

   1.3 Market Segmentation

         1.3.1 By Product Type

         1.3.2 By Distribution Channel

         1.3.3 By Geography

2. Key Takeaways

3. Research Methodology

   3.1 Coverage

   3.2 Secondary Research

   3.3 Primary Research

4. Market Landscape

   4.1 Overview

   4.2 PEST Analysis

         4.2.1 North America: PEST Analysis

         4.2.2 Europe: PEST Analysis

         4.2.3 Asia Pacific: PEST Analysis

         4.2.4 Middle East And Africa: PEST
Analysis

         4.2.5 South and Central America: PEST
Analysis

   4.3 Expert Opinion

5. Key Market Dynamics

6. Global Analysis

7. by Product Type

8. Distribution Channel

9. Geographical Analysis

Continued…

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Teeth
Whitening Kits Market Global, Teeth Whitening Kits Market Type, Teeth Whitening
Kits Market Size, Teeth Whitening Kits Market Analysis, Teeth Whitening Kits
Market Growth, Teeth Whitening Kits Market Trends