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Adult care diapers, also known as Adult Diapers or incontinence briefs, are absorbent garments worn by adults who experience urinary or fecal incontinence. These diapers are designed to absorb and contain urine and feces, providing protection and comfort for individuals who may have difficulty controlling their bladder or bowel movements. Adult care diapers come in various sizes and absorbency levels to meet the needs of different individuals. They are commonly used by elderly adults, individuals with disabilities, or those recovering from surgery or medical conditions that cause incontinence.
According to the new market research report “Adult Care Diaper - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031”, published by QYResearch, the global Adult Care Diaper market size is projected to reach USD 14.46 billion by 2031, at a CAGR of 4.7% during the forecast period.
Figure00001. Global Adult Care Diaper Market Size (US$ Million), 2020-2031
Source: QYResearch, "Adult Care Diaper - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031”
Figure00002. Global Adult Care Diaper Top 19 Players Ranking and Market Share (Ranking is based on the revenue of 2024, continually updated)
Source: QYResearch, "Adult Care Diaper - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031”
According to QYResearch Top Players Research Center, the global key manufacturers of Adult Care Diaper include Kimberly Clark, Essity, Unicharm, Attindas, Hartmann, First Quality Enterprise, P&G, Kao, Daio Paper, Medline, etc. In 2023, the global top 10 players had a share approximately 60.0% in terms of revenue.
In terms of product application, currently Moderate and Severe Incontinence is the largest segment, hold a share of 52.0%.
Drivers
In recent years, the continuous decrease in the number of newborns has also caused companies to pay attention to the field of adult incontinence products.
Adult incontinence product companies continue to expand sales channels outside of medical institutions and e-commerce platforms, and the sales share of elderly care products convenience stores is also gradually increasing.
Restraints
Consumer awareness and willingness: Adult Care Diapers are usually used by the elderly or those with urinary incontinence, and some people may be reluctant to use them due to embarrassment or other reasons. This may affect the market demand for Adult Care Diapers.
Safety and hygiene issues: Adult Care Diapers are usually designed for a certain period of time, and if they are not changed regularly, they may cause skin irritation or other problems. Therefore, ensuring safety and hygiene is a key factor that affects the market demand for Adult Care Diapers.
Opportunities
Adult incontinence products and children's diapers are consumption upgrades of traditional industrial paper and household paper. In the case of weak demand for traditional industrial paper and household paper, adult incontinence products and children's diapers will become new growth points for the paper industry.
With the increase of national consumption power, the acceleration of the aging process, the support of policies and the change of the concept of elderly consumers, adult incontinence products will usher in great development opportunities, especially in countries and regions with low market penetration.
About QYResearch
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