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Baked Pet Food Market Research：the market size is expected to reach US$1109.4 million in 2030
Baked pet food is a type of dry pet food made through a low - temperature slow - baking process (usually at 90°C - 150°C). Its core features include a high fresh meat content, a low - starch formula, and no meat meal. By pressing the mixed raw materials (such as meat, fruits, vegetables, and nutrients) into shape and then dehydrating them through long - term low - temperature baking, the final product with a firm texture and uniform granules is obtained. Compared with traditional high - temperature extruded pet food, baked food can retain the natural nutrients and flavors of ingredients to a greater extent. The low - temperature process effectively reduces the denaturation of proteins and the loss of heat - sensitive nutrients (such as taurine and probiotics). At the same time, it avoids the destruction of the molecular structure caused by high - temperature extrusion, making the food more easily digestible and absorbable and reducing the risk of soft stools in pets. In addition, baked food usually uses a grain - free or hypoallergenic carbohydrate formula (such as chickpeas and pumpkins), which helps to reduce the possibility of allergies. The natural meat aroma locked in by the slow - baking process and the feature of no oil spraying also significantly improve the palatability and reduce the picky - eating behavior of pets.
However, due to the complex production process, long production time, and low production capacity, the cost and selling price of baked pet food are usually higher than those of traditional extruded pet food. Moreover, its shelf life is relatively short (about 12 months)
According to the latest research report from QYResearch, the global Baked Pet Food market size is expected to reach US$1109.4 million in 2030, with a compound annual growth rate (CAGR) of 8.42% in the next few years.
Figure00001. Global Baked Pet Food Market Size (US$ 1109.4 Million), 2019-2030
Source: QYResearch, "Baked Pet Food - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031”
Figure00002. Global Baked Pet Food Top 28 Players Ranking and Market Share（Continually updated）
Source: QYResearch, "Baked Pet Food - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031”
In terms of product type, due to cats' lower tolerance for starch and the "cat economy" phenomenon driving health-related premiumization, cat food varieties hold the largest market share in baked kibble.
Main Driving Factors
1.As the role of pets has shifted from "guardians" to "family members", consumers' requirements for the quality of pet food have significantly increased. Baked pet food, with its unique low - temperature baking process (usually at 60 - 90°C), can retain the nutrients of ingredients to the greatest extent, avoiding the destruction of vitamins and denaturation of proteins caused by high - temperature extrusion. Its health - related labels such as "no meat meal added", "grain - free", and "low - starch" precisely meet the modern pet owners' pursuit of a "pure formula".
2.The new generation of pet owners (mainly aged 25 - 35) shows significant characteristics of "raising pets like raising children". They not only focus on basic nutrition but also pursue "customized solutions" - exclusive formulas for different life stages (puppies/adult dogs/senior dogs) and different health needs (such as coat beautification and sensitive stomachs). Due to the flexibility of its production process, baked pet food can more easily achieve functional segmentation such as adjusting the protein content (28% - 42%) and customizing the particle size (diameter 6 - 12mm).
Development Opportunities
1.Society's attention to pet health is increasing day by day, and people are more inclined to choose pet food that is rich in nutrients and free of natural additives. Baked pet food uses a low - temperature baking process, which can retain the nutritional components and natural flavors of raw materials to the greatest extent, reduce nutrient loss and the use of additives, and meet the pet owners' needs for a healthy diet for their pets.
2.The rise of content e - commerce has completely changed the consumption decision - making path of pet food. Under the promotion of global streaming media platforms, content such as "comparative evaluations of baked pet food vs. extruded pet food" has accelerated market awareness through visual education, solved consumers' trust issues regarding new product categories, and increased their awareness and interest in baked pet food.
Main Obstacles
1.The production process of baked pet food is relatively complex, requiring low - temperature baking technology. This not only increases energy consumption but also prolongs the production cycle. In addition, to ensure the quality and nutrition of the products, high - quality raw materials are usually selected, all of which lead to a relatively high production cost of baked pet food.
2.Since baked pet food does not contain excessive preservatives and uses relatively natural raw materials, its shelf life is relatively shorter than that of traditional dry pet food. This poses certain challenges to the inventory management and logistics distribution of production enterprises. If the products cannot be sold in time within the shelf life, losses will occur. At the same time, the shorter shelf life also increases consumers' purchase frequency and storage pressure, reducing the purchase intention of some consumers.
3.The pet food market is large - scale and highly competitive. In addition to baked pet food, there are also various product types in the market, such as traditional dry food, wet food, and canned food, and many brands are involved in the competition. Well - known pet food brands have high brand awareness and customer loyalty in the market. Newly entered baked pet food brands need to invest a large amount of capital in brand promotion and market development to gain a foothold in the fierce competition.
Globally, the core manufacturers of baked pet food mainly include Orijen, Acana, The Honest Kitchen, Open Farm, and Yantai China Pet Foods. Their products belong to the relatively high - end segment of the pet food market. The market is mainly distributed in Europe, America, and the Asia - Pacific region, with China accounting for the major share. Among them, the top five manufacturers hold approximately 50.34% of the market share.
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