Color Electronic Paper Market Research：the global market size is projected to reach USD 2.99 billion by 2031

E-paper, also commonly referred to as E-paper display module, is a new type of display technology that has the visual perception and usage experience of traditional paper, and has the ability to dynamically refresh content. From the technical characteristics, E-paper is a reflective display technology that relies on ambient light rather than backlight to present content. Therefore, it has the characteristics of strong visibility in sunlight, viewing angle close to 180°, high contrast, and visual effects close to printed paper. Its low power consumption characteristics are particularly prominent - it only consumes power when the page is refreshed, and the content can be maintained without continuous power supply during static display, which meets the "bistable" technical characteristics. Color Electronic Paper refers to electronic paper products of three-color, four-color, five-color and full-color types other than black and white.

Color Electronic Paper Industry Views
For a long time, as a display technology widely used in e-books, E-paper mostly presents black and white display. This is also the main reason why ordinary consumers call E-paper "ink screen". In fact, color E-paper has been around for a long time. In recent years, "colorization" has made great progress in the field of E-paper labels. The colorization process of E-paper has already begun, and the public's expectations for color E-paper products are gradually rising. E-paper is entering a transition period from black and white to color, and has gradually transitioned from the previous "black and white dual-color" to the "multi-color" development stage. The transition of E-paper from black and white to full color means important technological progress and market expansion. It is an inevitable trend in the development of the E-paper industry and an important turning point in the E-paper industry.
Under the global trend of digitalization and sustainable development, the color E-paper industry, which is crowned with the halo of "green and low-carbon", is in a period of rapid development. In 2022, color E-paper showed explosive growth, and there was a certain decline in 2023. However, with the gradual maturity of color E-paper display technology, it achieved rapid growth again in 2024. According to our research data, the global color E-paper shipments in 2024 will be about 95 million pieces, a year-on-year increase of 10.11%; it is expected to reach 110 million pieces in 2025, and the annual compound growth rate in the next five years is expected to reach 14.46%.
According to the technical classification, color E-paper can be divided into seven types according to the type of technology: microcapsule electrophoresis, microcup electrophoresis, electronic powder fluid, cholesterol liquid crystal, microelectromechanical system, electrowetting, and electrochromic. In the current E-paper technical solution, the microcapsule electrophoresis technology represented by E Ink Technology is the absolute mainstream, and the commercialization of cholesterol liquid crystal is accelerating. Most of the others are in the research and development stage, with a low degree of commercialization and a slow progress. According to our data, the global color E-paper TOP3 companies will account for more than 70% of the market in 2024, namely E Ink, DKE, and Pervasive Displays (BOE).

From the perspective of application areas, the current demand for color E-paper is mainly concentrated in the B-end commercial market and the C-end consumer market. The former's application areas include smart retail, logistics, office, medical, industry, etc.; the latter mainly focuses on E-paper readers, handwriting books, educational books, smart homes, etc. At present, the main market source is still the B-end commercial field, that is, the electronic price tag market. The technology has been upgraded from the past three colors to the current four colors, and then the size has gradually increased, making the displayable content richer than before, which can promote the further development of the price tag market. Secondly, in large-size markets such as outdoor billboards, as other new technologies other than electrophoretic technology are gradually commercialized and costs gradually decrease, the market space will expand rapidly. In the future, the consumer field will explode with new growth points in the industry market. Major brands have launched readers and handwritten books with color E-paper technology, which is expected to promote the E-paper consumer market from the black and white era to the full-color era.


According to the new market research report “Color Electronic Paper - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031”, published by QYResearch, the global Color Electronic Paper market size is projected to reach USD 2.99 billion by 2031, at a CAGR of 14.6% during the forecast period.

Figure. Global Color Electronic Paper Market Size (US$ Million), 2020-2031

Source: QYResearch, "Color Electronic Paper - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031”

Figure. Global Color Electronic Paper Top 10 Players Ranking and Market Share (Ranking is based on the revenue of 2024, continually updated)

Source: QYResearch, "Color Electronic Paper - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031”

According to QYResearch Top Players Research Center, the global key manufacturers of Color Electronic Paper include E Ink, DKE, Pervasive Displays (BOE), Holitech, Wuxi Weifeng Technology, Suzhou Qingyue Optoelectronic, Guangzhou OED Technologies, Yes Optoelectronics (Group), Dalian Good Display, Ink Cubic Optronics Technology, etc. In 2024, the global top five players had a share approximately 86.0% in terms of revenue.


About The Authors
Xinxin Wang - Lead Author
Email: wangxinxin@qyresearch.com
Xinxin Wang As an analyst who has been immersed in the Machinery & Equipment, Advanced Manufacturing etc. industries for many years, I am full of love and respect for this industries. My work experience and professional skills have given me an in-depth understanding of industry dynamics, and I have a keen insight into market trends and developments in this industries. I am able to discover potential market opportunities and threats through data analysis and provide data support for the company's strategic decisions.

In terms of analysis methods, I am proficient in various data analysis methods and models, such as descriptive statistics, cluster analysis, etc. In terms of data sources, I pay attention to various public data sources and industry reports, and also obtain customized data through surveys and interviews. This method allows me to have a more comprehensive understanding of the market situation and provide a more reliable basis for the analysis results.

About QYResearch
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