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E-cigarette Devices Industry Analysis：the market size is projected to reach USD 34.29 billion by 2031
E-cigarette devices, also known as electronic nicotine delivery systems (ENDS), are battery-powered devices designed to simulate smoking by vaporizing a liquid solution, often containing nicotine, flavorings, and other chemicals. Unlike traditional cigarettes, e-cigarettes do not burn tobacco but instead use a heating element (atomizer or coil) to produce an aerosol or "vapor" that the user inhales. These devices come in various forms, including vape pens, pod systems, mods, and disposable e-cigarettes, catering to different user preferences and nicotine delivery needs.
One of the primary market drivers for e-cigarette devices is the growing demand for alternatives to traditional tobacco smoking. Many adult smokers are turning to e-cigarettes as a perceived lower-risk option due to the absence of combustion and tar. Public health campaigns promoting harm reduction, along with increasing restrictions on conventional tobacco products, have further encouraged the shift. Additionally, the wide variety of flavors and customizable device features appeal to users seeking a more personalized experience, helping to expand the consumer base.
The e-cigarette market is also driven by technological innovation and evolving consumer lifestyles. Advances in battery technology, temperature control, and nicotine salt formulations have improved the performance, satisfaction, and discretion of vaping devices. Moreover, the growing popularity of compact, user-friendly pod systems has made vaping more accessible to new users. While regulatory scrutiny and health concerns present challenges, especially around youth usage and safety standards, continued investment in product development and harm-reduction research is helping the market adapt and evolve. As consumer preferences shift and regulatory frameworks mature, the e-cigarette device industry is positioned for ongoing transformation and growth.
According to the new market research report “E-cigarette Devices- Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031”, published by QYResearch, the global E-cigarette Devices market size is projected to reach USD 34.29 billion by 2031, at a CAGR of 9.6% during the forecast period.
Figure00001. Global E-cigarette Devices Market Size (US$ Million), 2020-2031
Source: QYResearch, "E-cigarette Devices- Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031”
Figure00002. Global E-cigarette Devices Top 10 Players Ranking and Market Share (Ranking is based on the revenue of 2024, continually updated)
Source: QYResearch, "E-cigarette Devices- Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031”
According to QYResearch Top Players Research Center, the global key manufacturers of E-cigarette Devices include ELFBAR, British American Tobacco, SKE Crystal, Philip Morris International, Imperial Tobacco, RELX, Smoore International, Altria, Japan Tobacco, FirstUnion, etc. In 2024, the global top 10 players had a share approximately 44.0% in terms of revenue.
In terms of product type, currently E-vapor is the largest segment, hold a share of 93.8%.
In terms of product application, currently Offline Sales is the largest segment, hold a share of 82.3%.
About The Authors
Yang Min - Lead Author |
Email: yangmin@qyresearch.com |
With 10 years of market research experience in the medical device and pharmaceutical industries, as a senior market analyst of chemical materials, he has many years of in-depth research experience in polymer materials, specialty chemicals, electronic chemicals and new energy materials. He is good at providing strong support for companies to formulate forward-looking market strategies, product planning and investment decisions through multi-dimensional data analysis, industrial chain research and market research. With a solid background in chemistry and materials science, combined with excellent business sensitivity and analytical ability, he can accurately understand industry trends, policy dynamics and competitive landscape. He has long been concerned about the application and development of emerging materials (such as sustainable materials, functional films, advanced composite materials, etc.) in consumer electronics, automobiles, medical care, packaging and other fields. At the same time, customized market research can also be carried out according to customer needs. |
About QYResearch
QYResearch founded in California, USA in 2007.It is a leading global market research and consulting company. With over 17 years’ experience and professional research team in various cities over the world QY Research focuses on management consulting, database and seminar services, IPO consulting (data is widely cited in prospectuses, annual reports and presentations), industry chain research and customized research to help our clients in providing non-linear revenue model and make them successful. We are globally recognized for our expansive portfolio of services, good corporate citizenship, and our strong commitment to sustainability. Up to now, we have cooperated with more than 60,000 clients across five continents. Let’s work closely with you and build a bold and better future.
QYResearch is a world-renowned large-scale consulting company. The industry covers various high-tech industry chain market segments, spanning the semiconductor industry chain (semiconductor equipment and parts, semiconductor materials, ICs, Foundry, packaging and testing, discrete devices, sensors, optoelectronic devices), photovoltaic industry chain (equipment, cells, modules, auxiliary material brackets, inverters, power station terminals), new energy automobile industry chain (batteries and materials, auto parts, batteries, motors, electronic control, automotive semiconductors, etc.), communication industry chain (communication system equipment, terminal equipment, electronic components, RF front-end, optical modules, 4G/5G/6G, broadband, IoT, digital economy, AI), advanced materials industry Chain (metal materials, polymer materials, ceramic materials, nano materials, etc.), machinery manufacturing industry chain (CNC machine tools, construction machinery, electrical machinery, 3C automation, industrial robots, lasers, industrial control, drones), food, beverages and pharmaceuticals, medical equipment, agriculture, etc.
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