Non-Woven Facial Mask Analysis Report ：the global Non-Woven Facial Mask market size is projected to reach USD 8.37 billion by 2030

Non-woven facial masks are disposable skincare products made from non-woven fabrics like polyester, rayon, or blends of natural and synthetic fibers. These fabrics are produced through processes like spunlace, spunbond, and airlaid, giving them characteristics such as softness, high absorbency, and breathability. The mask sheets are soaked in serums or lotions infused with active ingredients like sodium hyaluronate, collagen, ceramides, and various botanical extracts. These masks are designed for convenient application, offering immediate skincare benefits like hydration, brightening, firming, and soothing without the need for rinsing.

Non-woven facial masks have become an integral part of everyday skincare routines, especially in Asia, where they originated from the popularity of K-Beauty and J-Beauty. They are widely preferred due to their affordability, convenience, and fast results, making them suitable for quick, at-home skincare. The market has seen innovations like multi-functional masks, eco-friendly materials, and ingredient-rich formulations to cater to various skin concerns and consumer preferences.

According to the new market research report “Non-Woven Facial Mask - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031”, published by QYResearch, the global Non-Woven Facial Mask market size is projected to reach USD 8.37 billion by 2030, at a CAGR of 8.8% during the forecast period.

Brands are introducing masks tailored to specific skin types and concerns. Ingredients like sodium hyaluronate, collagen, ceramide, and astaxanthin are commonly used to address diverse skincare needs.

Manufacturers are exploring biodegradable non-woven fabrics and bio-cellulose materials that are more sustainable and skin-friendly. Enhanced materials like Bemliese™ by Asahi Kasei are gaining traction for their eco-friendly properties.

The trend of combining skincare benefits, such as anti-aging, hydration, and brightening, in a single mask product is on the rise. Multifunctionality appeals to busy consumers seeking efficient solutions.

The growing awareness of skincare, especially among younger generations, drives the demand for facial masks. In Asia, countries like South Korea, Japan, and China have a strong skincare culture that influences the global market.

The rise of online sales channels, especially in China, coupled with live streaming and influencer marketing, has significantly expanded market reach. This digital strategy allows brands to connect effectively with younger, trend-driven consumers.

Figure00001. Global Non-Woven Facial Mask Market Size (US$ Million), 2019-2030

Source: QYResearch, "Non-Woven Facial Mask - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031”

Figure00002. Global Non-Woven Facial Mask Top 16 Players Ranking and Market Share (Ranking is based on the revenue of 2023, continually updated)

Source: QYResearch, "Non-Woven Facial Mask - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031”

According to QYResearch Top Players Research Center, the global key manufacturers of Non-Woven Facial Mask include L'Oreal, L&P Cosmetics, PROYA, Shanghai CHANDO, Yunnan Botanee Bio-technology, etc. In 2023, the global top five players had a share approximately 15.0% in terms of revenue.

According to QYResearch Top Players Research Center, the global key manufacturers of Non-Woven Facial Mask include L'Oreal, L&P Cosmetics, PROYA, Shanghai CHANDO, Yunnan Botanee Bio-technology, Voolga, Dr.LuLuLun Inc., SYoung Group, pechoin, Inc., KOSÉ Corporation, etc. In 2023, the global top 10 players had a share approximately 19.0% in terms of revenue.

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