Passenger Vehicle Positioning Terminal Market Trends：the market size is projected to grow from USD 546 million in 2025 to USD 968 million by 2031

Passenger vehicle positioning terminal are based on GPS/Beidou positioning technology, mainly including 2G/4G wiring positioning terminals, wireless ultra-long standby positioning terminals and OBD positioning terminals, which are widely used in automobile finance, cargo tracking, vehicle management and insurance claims. Its core functions include real-time location monitoring, mobile trajectory recording and abnormal status alarm. The equipment is installed in vehicles or mobile assets, and accurately collects data such as location and driving status through sensors and satellite navigation systems, and uploads it to the enterprise management platform in real time to achieve efficient tracking and intelligent management. At the same time, when equipment abnormalities or safety risks occur, the system will promptly report warning information to ensure asset safety and stable operations.

According to the new market research report "Passenger Vehicle Positioning Terminal - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031", published by QYResearch, the global Passenger Vehicle Positioning Terminal market size is projected to grow from USD 546 million in 2025 to USD 968 million by 2031, at a CAGR of 10% during the forecast period.

Figure00001. Global Passenger Vehicle Positioning Terminal Market Size (US$ Million), 2020-2031

Source: QYResearch, "Passenger Vehicle Positioning Terminal - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031”

Figure00002. Global Passenger Vehicle Positioning Terminal Top 12 Players Ranking and Market Share (Ranking is based on the revenue of 2024, continually updated)

Source: QYResearch, "Passenger Vehicle Positioning Terminal - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031”

This report profiles key players of Passenger Vehicle Positioning Terminal such as Jimi IoT, Queclink Wireless Solutions, Boshijie Technology, Teltonika, Gosuncn Technology

In 2024, the global top five Passenger Vehicle Positioning Terminal players account for 51% of market share in terms of revenue. Above figure shows the key players ranked by revenue in Passenger Vehicle Positioning Terminal.

Market Drivers:

Vehicle anti-theft and safety needs: As consumers pay more attention to vehicle safety, positioning terminals have become the core equipment of vehicle tracking and anti-theft systems. At the same time, the growing demand for asset protection in corporate fleets has promoted the widespread application of this technology in logistics, leasing and other industries.

Policy and regulatory promotion: Governments of various countries have strengthened supervision in the fields of automobile safety, intelligent transportation and Internet of Vehicles, and through policy guidance, they have improved traffic efficiency, reduced accident risks, and accelerated the intelligent upgrading of the automobile industry, further promoting the development of the positioning terminal market.

Related technological progress: The rapid development of technologies such as 5G communications, Beidou/GPS high-precision positioning, artificial intelligence and big data has continuously optimized the accuracy, stability and functionality of positioning terminals, improved the market competitiveness of products, and expanded more intelligent application scenarios.

Restraint:

Fluctuation of raw material prices: Factors such as chip shortages, rising logistics costs and unstable supply chains have led to fluctuations in the hardware costs of positioning terminals, which has compressed the profit margins of enterprises and increased the difficulty of cost control.

Fierce competition in the industry: As the positioning terminal market gradually matures, competition in the low-end market has intensified, price wars have reduced the profitability of enterprises, and some manufacturers are facing survival pressure. The market structure is gradually concentrated on scale and branding.

Serious product homogeneity: The positioning terminals on the current market generally have basic functions such as GPS/Beidou dual-mode positioning, remote monitoring, abnormal alarms, and trajectory playback. The technical threshold is low and the product differentiation is insufficient, making it difficult for enterprises to form competitive barriers through core technologies.

Opportunity:

Technology integration and upgrade: The deep integration of 5G, Beidou/GPS dual-mode positioning, Internet of Things, big data and artificial intelligence has enabled positioning terminals to continuously improve in terms of accuracy, real-time and intelligence, providing more accurate technical support for vehicle management and safety monitoring.

Diversified customization: Market demand drives positioning terminals to develop in multiple forms such as wireless, OBD, and wiring. At the same time, manufacturers meet the personalized needs of different industries and application scenarios through customized solutions, forming a differentiated competitive advantage.

Data privacy protection: As the importance of data security and user privacy protection increases, positioning terminals will strengthen data encryption, privacy protection and compliance management to ensure the safe transmission and storage of vehicle information and enhance user trust.

About The Authors

Liu Zhaorui - Main Analyst of this Article

Email: liuzhaorui@qyresearch.com

Focus on research in areas related to the automotive industry chain, including automotive parts, vehicle-mounted equipment, etc., and possess solid professional basic knowledge and market research and communication skills.

About QYResearch

QYResearch founded in California, USA in 2007.It is a leading global market research and consulting company. With over 17 years’ experience and professional research team in various cities over the world QY Research focuses on management consulting, database and seminar services, IPO consulting (data is widely cited in prospectuses, annual reports and presentations), industry chain research and customized research to help our clients in providing non-linear revenue model and make them successful. We are globally recognized for our expansive portfolio of services, good corporate citizenship, and our strong commitment to sustainability. Up to now, we have cooperated with more than 60,000 clients across five continents. Let’s work closely with you and build a bold and better future.

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