Future of Poultry Market: Global Market Forecast and Market Trends (2024 - 2031)

The global market overview of the "Poultry Market" provides a unique perspective on the key trends influencing the industry worldwide and in major markets. Compiled by our most experienced analysts, these global industrial reports offer insights into critical industry performance trends, demand drivers, trade dynamics, leading companies, and future trends. The Poultry market is projected to experience an annual growth rate of 6.5% from 2024 to 2031.

Poultry and its Market Introduction

Poultry refers to domesticated birds raised primarily for human consumption, including chickens, turkeys, ducks, and geese. The primary purpose of poultry is to provide a reliable source of protein through meat and eggs, contributing significantly to global nutrition.

Advantages of poultry include rapid growth rates, high feed efficiency, and lower greenhouse gas emissions compared to other livestock. Additionally, poultry farming requires less land and water, making it an environmentally sustainable choice.

The rising demand for poultry products, driven by population growth and changing dietary preferences, positions the poultry market for substantial expansion. The Poultry Market is expected to grow at a CAGR of % during the forecasted period. This growth will have a profound impact, creating job opportunities, enhancing food security, and fostering technological advancements in farming practices. As a result, poultry plays a pivotal role in both economic development and global health.

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Poultry Market Segmentation

The Poultry Market Analysis by Types is Segmented into:

• Chicks
• Eggs

Poultry encompasses various types, notably chicks and eggs, which significantly contribute to market demand. Chicks serve as the foundation for meat production, while eggs cater to diverse dietary needs, appealing to health-conscious consumers. The versatility of poultry products enables them to be incorporated into various cuisines, reinforcing their popularity. Additionally, the rising awareness of the nutritional benefits of poultry, combined with increasing urbanization and population growth, drives higher consumption rates, thereby enhancing the overall poultry market demand.

The Poultry Market Industry Research by Application is Segmented into:

• Layers
• Fattened
• Reproduction

Poultry serves various applications including layers, fattened birds, and reproduction. Layer hens are bred primarily for egg production, providing a vital source of protein and income. Fattened poultry, typically broilers, are raised for meat, meeting the demand for affordable and nutritious food. Poultry reproduction focuses on breeding programs to enhance productivity and genetic traits. The fastest-growing application segment in terms of revenue is the broiler meat market, driven by increasing consumer demand for chicken due to its perceived health benefits, affordability, and versatility in various cuisines, making it a key player in the global poultry industry.

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Poultry Market Trends

Cutting-edge trends shaping the poultry market include:

- **Sustainable Practices**: Increasing demand for eco-friendly farming methods is driving producers towards organic feed and reduced waste.

- **Alternative Proteins**: The rise of plant-based and lab-grown meat options is redefining consumer preferences, leading poultry brands to innovate.

- **Digital Agriculture**: Technologies like AI and IoT are optimizing feed efficiency, disease detection, and overall farm management, boosting productivity.

- **Health and Wellness**: A shift towards poultry products perceived as healthier, with reduced antibiotics and enhanced nutritional profiles, is gaining traction among consumers.

- **Traceability and Transparency**: Consumers are increasingly demanding clear sourcing and production information, prompting brands to adopt blockchain technology for transparency.

As a result of these trends, the poultry market is projected to grow significantly, with an estimated CAGR of around 5-7% over the next few years, driven by innovation and evolving consumer demands.

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Geographical Spread and Market Dynamics of the Poultry Market

North America:

• United States


• Canada

Europe:

• Germany


• France


• U.K.


• Italy


• Russia

Asia-Pacific:

• China


• Japan


• South Korea


• India


• Australia


• China Taiwan


• Indonesia


• Thailand


• Malaysia

Latin America:

• Mexico


• Brazil


• Argentina Korea


• Colombia

Middle East & Africa:

• Turkey


• Saudi


• Arabia


• UAE


• Korea

The poultry market is characterized by dynamic growth across key regions, driven by rising protein consumption, health trends favoring lean meat, and innovations in breeding and production technology. In North America, major players like Tyson Foods and Perdue Farms leverage advanced processing technologies and strong distribution networks, capitalizing on a shift towards value-added products. In Europe, companies like BRF and PHW are responding to increasing demand for organic and free-range options, particularly in Germany and the . Meanwhile, Asia-Pacific markets, notably China and India, are expanding rapidly due to population growth and urbanization, with groups like Wens Foodstuff and New Hope Liuhe leading. Latin America and the Middle East are seeing growth from increased consumption, with Brazil and Turkey emerging as significant players. Overall, sustainability, automation, and e-commerce are key growth factors across these markets, presenting opportunities for innovative solutions and collaborations.

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Growth Prospects and Market Forecast for the Poultry Market

The poultry market is projected to experience a Compound Annual Growth Rate (CAGR) of approximately 4-6% during the forecasted period, driven by several innovative growth strategies and trends. Key growth drivers include the increasing global demand for protein, shifting dietary preferences towards lean meat, and advancements in poultry farming practices.

Innovative deployment strategies, such as the integration of technology in poultry farming, like IoT-enabled monitoring systems and precision farming techniques, are enhancing operational efficiency and reducing costs. Additionally, the adoption of alternative protein sources, including plant-based and cultivated meat products, is appealing to health-conscious consumers and driving diversification in product offerings.

Sustainability is another critical trend reshaping the poultry industry. Implementing eco-friendly practices such as waste recycling, energy-efficient production, and humane animal welfare protocols is not only meeting consumer expectations but also attracting investment. The implementation of digital platforms for supply chain optimization and market access also enhances growth prospects.

Overall, the interplay of technological innovation and sustainability initiatives positions the poultry market for robust growth, catering to evolving consumer preferences while ensuring operational resilience and profitability.

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Poultry Market Competitive Landscape

• Tyson Foods
• CP Group
• Wens Foodstuff Group
• Sanderson Farms
• Industrias Bachoco
• Koch Foods
• BRF
• New Hope Liuhe
• Perdue Farms
• Cargill
• Hormel Foods
• PHW
• Cal-Maine Foods
• OSI Group
• Rose Acre Farms
• Hendrix Genetics
• Grimaud
• Nutreco

The competitive landscape of the poultry market features several key players, each employing unique strategies to capture market share and drive growth.

**Tyson Foods** has a rich history, established in 1931, and is a leader in the . poultry market. The company has embraced vertical integration, controlling much of its supply chain, leading to efficient operations. It has focused on sustainability and innovation, introducing new product lines that cater to health-conscious consumers, thus driving significant revenue growth.

**CP Group**, a major player in Asia, has made strides in expanding its product portfolio while committing to environmentally friendly practices. The company invests heavily in technology to enhance production efficiency and reduce waste, positioning itself favorably in the growing Asia-Pacific poultry market.

**Wens Foodstuff Group** is China's largest poultry producer and has shown remarkable growth due to rising domestic demand. The company has emphasized quality and traceability, which resonates with changing consumer preferences.

**Sanderson Farms** has maintained a successful track record by leveraging operational efficiencies and investing in advanced processing technologies. The company has recently focused on expanding its product distribution, which has contributed to a steady increase in market share.

**Perdue Farms** differentiates itself through brand loyalty and a commitment to animal welfare. By shifting towards organic and non-GMO products, Perdue has tapped into the rising consumer trend toward healthier eating.

Sales Revenue (Selected Companies):

- Tyson Foods: Approximately $12.4 billion

- CP Group: Approximately $3.5 billion

- Sanderson Farms: Approximately $3.4 billion

- Perdue Farms: Approximately $3 billion

The poultry market continues to grow, driven by technological advancements, changing dietary preferences, and increasing demand for protein globally. These companies are well-positioned to capitalize on these trends, promising robust growth prospects.

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