Who is a Motion Designer and what does he

Anjella Watkin
Anjella Watkin 9/7/2021 10:14:43 PM

Who is a Motion Designer
and what does he do?

Motion designer -
description of the profession and where to study

Motion
designer is a creative profession. Its members have a variety of skills, from
the basics of graphic design and animation to directing, and at the same time
use graphic, video and 3D editors in their work.

 

What is motion design

Motion
design is the creation of computer animation, that is, moving objects. We
encounter it every day, for example, when we open Web resources, use mobile
applications, watch movies or commercials, play computer games. Most of us are
not even aware that any animated image is developed by motion designers, using
different channels of information transfer: graphics, text and sound.

Animation
design - an effective tool for creating a brief but succinct messages.
Therefore, it is so valuable in advertising and infographics. With its help,
you can convey to the viewer complex concepts or ideas in a simple and concise
form. In addition, motion design captures and holds people's attention. It is a
well-known fact: between video and reading most of us choose the first option.
All this explains the popularity of this trend. It is actual for cinema and TV,
educational programs, marketing, business projects.

 

Tasks of motion designer

To create high-quality projects, a motion designer
does the following work:

Defining
the target audience. This is the community who will be interested in the
project. For example, animation graphics can be intended for an educational
center or for a production company, and it should be different, taking into
account the peculiarities of the audience.

Setting
goals for the project, the choice of style. The designer finds in his arsenal
of different tools to create animated graphics.

Development
of technical specifications. It includes clear requirements for the product,
its idea, the timing of the work, the financial side.

Creation of
sketches or Storyboard. Each scene should be thought through before proceeding
to work in Adobe After Effects.

 

What skills should an
animation designer have?

Graphic design

A motion
designer in motion
graphics company
is a specialist with extensive knowledge in graphic
design. He understands the intricacies of composition, which allows you to
harmoniously arrange the visual elements. Can artistically design text, which
means he knows the intricacies of typography. Moreover, he knows all the laws
of coloristics and color psychology, as a correctly picked palette is one of
the main tools for influencing the viewer.

 

The art of the script

 

Motion
graphics always tells the viewer a story, so when the designer starts working
on a project, he thinks up a storyline. He resorts to the techniques of
dramaturgy and directing.

 

Graphic programs and video
editors

 

Compulsory
skill animation designer - virtuoso command of professional programs. Video is
processed in Adobe After Effects, Adobe Premiere Pro, Autodesk Combustion, etc.
Work with graphics in Adobe Illustrator, Adobe Photoshop and other programs. 3D
and animation are created in Autodesk 3ds Max, Autodesk Maya, Cinema 4D, etc.

 

3D modeling

 

More and
more animation graphics based on three-dimensional modeling. Undoubtedly, this
is the future of the direction. Professional motion designer should understand
polygonal modeling, digital sculpture, etc.

 

In addition to all of the above, he:

·        
Determines
the target audience for the project - animation graphics

·        
Works
with information and conducts creative research

·        
Develops
technical tasks with a clear statement of: the main idea, information about the
product, duration of the video, deadlines, payment and other points

·        
Works
in teams with other professionals, including photographers, directors and IT
specialists

·        
Keeps
abreast of technology and industry trends, such as artificial intelligence and
virtual reality

·        
Analyzes
the result of the work, is constantly improving and receiving additional
training for motion design

·        
Skilfully
presents himself and his own projects

Here are 4 attributes of motion design for
product promotion:

Motion
design creates emotional material. In addition to grabbing viewers' attention,
motion video plays a vital role in capturing emotion. It is a physiological
response. Through the phenomenon of emotional contagion, viewers empathize with
the feelings depicted on screen.

It helps to
understand complex procedures. Motion graphics presents information in a way
that is easy for the average viewer to understand. Data is easier to absorb and
remember when it is displayed in a visual way. This is why motion graphics are
added to videos about complex processes, visualizing abstract ideas.

Reflects
brand personality. Motion design shows a brand's personality. If the brand is
playful or serious, the animation should show the same. Although drawn
characters in branding is not a new detail, today motion animation and doodle
videos are becoming commonplace.

Animation
is concise. Motion videos range in length from 30 seconds to 3 minutes, which
is very useful when a motion designer needs to make a quick impression on the
viewer.

























































































Graphics
take advantage of the average person's ability to process information and
influence viewers with less information.

Anjella Watkin
Written by

Anjella Watkin

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