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Fortified Wine Market Size and Market Trends: Complete Industry Overview (2024 to 2031

Market Overview and Report Coverage

Fortified wine is a type of wine that has been fortified with the addition of grape spirit or brandy, resulting in a higher alcohol content. It includes varieties such as sherry, port, and vermouth. The fortified wine market has been experiencing steady growth in recent years, with an increasing demand for premium and artisanal varieties. The market is expected to continue to grow at a CAGR of % during the forecasted period, driven by factors such as changing consumer preferences, growing popularity of wine culture, and demand for unique and high-quality products.

The future outlook of the fortified wine market is promising, with a focus on innovative product offerings, sustainable practices, and expanding distribution networks. Market trends include the rising popularity of craft and boutique fortified wines, increasing interest in natural and organic products, and the emergence of new flavor profiles and blends. Overall, the fortified wine market is expected to see continued growth in the coming years, supported by a combination of traditional values and modern innovations.

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Market Segmentation

The Fortified Wine Market Analysis by types is segmented into:

  • Vermouth
  • Port Wine
  • Sherry
  • Marsala Wine
  • Madeira Wine
  • Other


Fortified wine is a type of wine that has additional alcohol added during the production process, typically in the form of a distilled spirit. Some popular types of fortified wine include Vermouth, which is flavored with various botanicals; Port Wine, a sweet and rich style typically served as a dessert wine; Sherry, a dry and nutty wine aged in a solera system; Marsala Wine, a fortified wine from Sicily used in cooking; Madeira Wine, a fortified wine from the Madeira Islands; and various other fortified wines available on the market.

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The Fortified Wine Market Industry Research by Application is segmented into:

  • Supermarkets and Hypermarkets
  • On-trade
  • Specialist Retailers
  • Retail Stores


The fortified wine market has various applications in different sectors, including supermarkets and hypermarkets where customers can easily access a wide range of products. On-trade establishments such as bars and restaurants also play a significant role in the market, offering fortified wines to customers for consumption on-site. Specialist retailers cater to discerning customers looking for unique and high-quality fortified wines. Retail stores also contribute to the market by providing a convenient option for consumers to purchase fortified wines for home consumption.

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In terms of Region, the Fortified Wine Market Players available by Region are:

North America:

  • United States

  • Canada


  • Germany

  • France

  • U.K.

  • Italy

  • Russia


  • China

  • Japan

  • South Korea

  • India

  • Australia

  • China Taiwan

  • Indonesia

  • Thailand

  • Malaysia

Latin America:

  • Mexico

  • Brazil

  • Argentina Korea

  • Colombia

Middle East & Africa:

  • Turkey

  • Saudi

  • Arabia

  • UAE

  • Korea

What are the Emerging Trends in the Global Fortified Wine market?

The global fortified wine market is experiencing several emerging and current trends. One trend is the increasing popularity of premium and artisanal fortified wines, driven by consumers seeking unique and high-quality products. Another trend is the growing demand for fortified wines with lower alcohol content and natural ingredients, reflecting a shift towards healthier and more sustainable products. Additionally, the rise of online retail channels and direct-to-consumer sales is changing the way fortified wines are marketed and distributed. Overall, these trends indicate a positive outlook for the fortified wine market, with opportunities for innovation and growth in the coming years.

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Major Market Players

The fortified wine market is highly competitive with key players such as E. & J. Gallo Winery, Bacardi, Gruppo Campari, The Wine Group, and Sogrape Vinhos. E. & J. Gallo Winery is one of the largest wine producers globally, with a significant presence in the fortified wine market. The company has experienced steady market growth due to its strong brand portfolio and strategic acquisitions. Bacardi, known for its spirits, has also been expanding its fortified wine offerings to leverage its brand recognition and distribution network.

Gruppo Campari, an Italian beverage company, has been investing in its fortified wine segment, including acquisitions of premium brands to cater to the growing consumer demand for high-quality products. The Wine Group, a leading wine producer in the US, has diversified its product range to include fortified wines to tap into the rising interest in craft and artisanal beverages. Sogrape Vinhos, a Portuguese wine producer, has also been focusing on fortified wine production to cater to the global demand for unique and high-quality wines.

The fortified wine market has been experiencing growth due to changing consumer preferences and rising demand for premium and specialty beverages. Consumers are increasingly seeking unique and artisanal products, driving the growth of the fortified wine market. The market size of the fortified wine industry is projected to continue expanding, with key players investing in product innovation, marketing strategies, and distribution channels to capitalize on this growth trend.

As for sales revenue, E. & J. Gallo Winery reported sales of over $4 billion in 2020, making it one of the top players in the fortified wine market. Bacardi's sales revenue exceeded $5 billion in the same year, highlighting the company's strong performance in the beverage industry. Gruppo Campari reported sales revenue of around $2 billion, reflecting its growing presence in the global fortified wine market.

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27 Jun 2024
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