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Smart TV Market Outlook: Industry Overview and Forecast (2024 to 2031)

Market Overview and Report Coverage

Smart TV is a television set with integrated internet and interactive features, allowing users to stream content from online services, as well as access apps, games, and social media platforms. The demand for Smart TVs has been rising steadily due to the increasing popularity of online streaming services and the growing trend of cord-cutting.

The future outlook for the Smart TV market is positive, with continuous advancements in technology driving innovation in the industry. The market is expected to grow at a CAGR of 10% during the forecasted period, fueled by the increasing consumer preference for on-demand content and personalized viewing experiences.

Key trends in the Smart TV market include the integration of artificial intelligence and voice recognition technology, as well as the development of more interactive and immersive features such as virtual reality and augmented reality capabilities. Manufacturers are also focusing on enhancing the user interface and overall user experience to differentiate their products in an increasingly competitive market. Overall, the Smart TV market is poised for significant growth and innovation in the coming years.

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Market Segmentation

The Smart TV Market Analysis by types is segmented into:

  • 32 inch
  • 40 inch
  • 42 inch
  • 55 inch
  • ≥60 inch


The Smart TV market can be categorized based on the screen size. Common sizes include 32 inch, 40 inch, 42 inch, 55 inch, and those equal to or greater than 60 inches. The 32-inch TVs are great for smaller spaces or bedrooms, while the 40 and 42 inch TVs are popular choices for average-sized living rooms. The 55-inch TVs offer a larger viewing experience, perfect for home theaters. TVs that are 60 inches or larger are ideal for immersive viewing experiences and are commonly used in larger living spaces or media rooms.

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The Smart TV Market Industry Research by Application is segmented into:

  • Family
  • Public


Smart TV applications cater to both family and public markets by providing a wide range of entertainment options suitable for all ages. Families can enjoy streaming movies, TV shows, and educational content, while public venues like restaurants and waiting areas can offer interactive displays and live streaming services to engage their customers. These applications enhance the viewing experience and offer convenience and flexibility for various viewing preferences in both family and public settings.

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In terms of Region, the Smart TV Market Players available by Region are:

North America:

  • United States

  • Canada


  • Germany

  • France

  • U.K.

  • Italy

  • Russia


  • China

  • Japan

  • South Korea

  • India

  • Australia

  • China Taiwan

  • Indonesia

  • Thailand

  • Malaysia

Latin America:

  • Mexico

  • Brazil

  • Argentina Korea

  • Colombia

Middle East & Africa:

  • Turkey

  • Saudi

  • Arabia

  • UAE

  • Korea

What are the Emerging Trends in the Global Smart TV market?

The global smart TV market is experiencing several emerging and current trends. One key trend is the increasing demand for 4K and HDR resolution displays, offering viewers a more immersive and high-quality viewing experience. Another trend is the rise of smart TV platforms such as Android TV, Roku, and Tizen, providing users with more content options and customization features. Additionally, the integration of voice control technology and artificial intelligence in smart TVs is becoming more prevalent, making it easier for users to navigate and interact with their devices. Finally, the growing popularity of streaming services and the shift towards on-demand content consumption are driving the adoption of smart TVs worldwide.

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Major Market Players

The Smart TV market is highly competitive with key players such as Samsung Electronics, LG Electronics, TCL, Hisense, Sony, and others dominating the market. Samsung Electronics and LG Electronics are the leaders in the global Smart TV market, followed closely by TCL and Hisense.

Samsung Electronics, a South Korean company, has been continuously expanding its Smart TV market share globally with its innovative technologies and high-quality products. The company's market growth can be attributed to its strong brand presence, customer loyalty, and wide range of product offerings. Samsung reported a total sales revenue of over $20 billion from its Smart TV division in the last fiscal year.

LG Electronics, also a South Korean company, is another major player in the Smart TV market. LG has been focusing on enhancing user experience through features like OLED display technology and smart home integration. The company reported a sales revenue of over $15 billion from its Smart TV business.

Other key players like TCL, Hisense, Sony, and Xiaomi have also been making significant strides in the Smart TV market. TCL and Hisense, both Chinese companies, have been gaining market share with their competitive pricing and feature-rich products. Sony, a Japanese company, is known for its premium Smart TV models with advanced technologies like 4K and OLED displays. Xiaomi, a Chinese tech giant, has been capturing market share with its affordable yet high-quality Smart TVs.

In terms of market trends, there is a growing demand for Smart TVs with larger screen sizes, higher resolutions, and smart features like voice control and artificial intelligence integration. The global Smart TV market is expected to continue growing as consumers increasingly prefer smart and connected devices for their entertainment needs.

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27 Jun 2024
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