Marketing Analytics Market Size & Growth Analysis
Report, 2025-2031

The global
marketing analytics market is anticipated to grow at a CAGR of 17.1%
during the forecast period. With the fast-paced development of the digital
platform, there has been an upsurge in the demand for robust marketing
analytics strategies. Performance marketing analytics acknowledges the process
that aids marketers in the evaluation of their digital marketing and
advertising strategies. By measuring marketing performance with the use of
proper analytics marketers can gauge the success of marketing efforts and
initiatives. Thus, the growing requirement to improve digital channel
experience is forcing marketing analytics players to launch new solutions which
are expected to drive the growth of the segment during the forecast period. For
instance, 

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•             In May
2022, Singular announced SKAN Advanced Analytics to restore mobile marketers'
ability to run high-performance, predictable, and privacy-safe user acquisition
campaigns on iOS. Further, SKAN Advanced Analytics helps take the marketing
landscape back to the pre-iOS 14.5 days with improved reporting accuracy and
visibility into cohort metrics that have been unavailable for over a year.
Marketers can confidently rescale their iOS ad spend with accurate measurement
which helps to guide them in investment decisions.

•             In June
2020, Merkle launched a new Performance Marketing Lab to help brands ensure
their ad tech and martech investments deliver greater digital marketing value.
The Lab comprises a cross-functional team of data scientists, developers,
analysts, media experts, and product engineers, who develop proprietary
solutions and leverage optimum products. 

•             In May
2018, conDati Inc. launched a cloud-based analytics platform that provides
marketers better understanding of the impact of their digital advertising
campaigns. The platform relies on machine learning that processes and analyzes
siloed data from multiple marketing technology systems, unifying that data to
provide more insights into the performance of different marketing
initiatives. 

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Market Coverage

•             Segment
Covered- 

o             By
Deployment

o             By
Application

o             By
End-Users

•             Regions
Covered-

o             North
America

o             Europe

o             Asia-Pacific

o             Rest of
the World

•             Competitive
Landscape- including Accenture Plc, Adobe Inc., Google LLC, IBM Corp.,
Microsoft Inc., Oracle Corp., Salesforce.com Inc., and others.  

Key questions addressed by the report

•             What is
the market growth rate?

•             Which
segment and region dominate the market in the base year?

•             Which
segment and region will project the fastest growth in the market?

•             Who is
the leader in the market?

•             How
players are addressing challenges to sustain growth?

•             Where is
the investment opportunity?

Global Marketing Analytics Market Report Segment

By Deployment

• Cloud 


• On-Premise 

By Application

• Social
  Media Marketing


• E-Mail
  Marketing


• Search
  Engine Marketing


• Content
  Marketing


• Others

Global Marketing Analytics Market Report Segment by
Region

North America

•             United
States

•             Canada

Europe

•             UK

•             Germany

•             Italy

•             Spain

•             France

•             Rest of
Europe 

Asia-Pacific

•             China

•             India

•             Japan

•             South
Korea

•             Rest of
Asia-Pacific 

Rest of the World

•             Latin
America 

•             Middle
East & Africa

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1. We cover more than 15 major industries, further segmented into more than 90
sectors.

2. More than 120 countries are for analysis.

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