5 Reasons Why You Require a Website

5 Reasons Why You Require a Website Audit

The purpose of a website audit is pretty straightforward–it gives webmasters a full and exhaustive analysis of the speed, health, and performance of their site. Different types of site audits include an SEO audit, a technical audit, and a website content audit.

When you conduct a site audit, you get a complete overview of the existing effectiveness of your site. It helps recognize the following:

• Any problems that can damage the health of your site.
• Areas you can improve and optimize.

You can then resolve the problems you see with your site after you conduct the audit.

Think you need more convincing on why you should dedicate your time towards conducting such an audit? Read the list of reasons you may require a website audit:

1. Your Site Is Not Loading Quickly

If you notice that your site is taking too long to load, it means it's time to conduct a site audit. You need to check what’s causing the slow speed. A website audit will help you recognize the reasons for the same.

Tip: Test the speed of your site with the help of Google’s very own Page Speed Tool. It will provide you with an idea of the current state of your website.

2. Your Site Is Not Properly Optimized

A website audit helps conduct basic checks to see if your site is properly optimized. These checks include the following:

• Duplicate content: Checking for pages with identical or similar content.
• Indexability: Ensuring that every relevant page on your website is indexable.
• URL structure: Checking all your pages have proper URL structures.
• Meta issues: Checking all your web pages have relevant and unique metadata. 
• Content optimization areas: Checking for useless or thin content. It will need redirecting, updating, or even removing from your end. 
• Checking for images that are not properly tagged.   
• Mobile responsiveness: Given that more and more people around the world are using their mobile phones to access websites, making sure your website is all-device compatible is crucial.

Note: Now that we are on the subject of website audits, we want to give you a great recommendation for a white label website audit tool. The tool is InstaReports by DashClicks. It helps close deals faster by creating exhaustive performance reports in seconds.

The tool also stacks your prospects’ performance results alongside their competitors to display comparisons. Pretty cool, isn’t it?

3. Users Can’t Navigate Your Site Properly 

You need to conduct a website audit to recognize and resolve issues that make your site hard-to-navigate. These issues can include:

• Users can’t find a clear path to go back to your homepage. 

• Users find it hard to contact you. You need to include a clear address, social icons, phone numbers clickable on mobile, and an email address. 

• Your navigation bar has too many items. If this is the case, organize the items into dropdowns. 

When you resolve these issues, you offer a more user-friendly experience to your site visitors. 

4. You Want to Analyze Your Competition 

A good site audit includes competitor analysis as well. Here’s what you need to do:

• Identify your rivals (if you haven’t already)
• Conduct a mini audit on them; their target keywords, organic/paid search activity, backlinks, social activities, and content. 

After following these steps, you will get a fair idea about where you stand as compared to your competitors. You will also be able to make improvements to your online strategy (if required). 

5. To Solidify Your Link Strategy

One of the biggest advantages of conducting a site audit is the meticulous analysis of your link strategy. We all know that backlinks and internal links are both essential for healthy SEO. When you conduct the audit, you can remove invalid internal links. You can also track invalid backlinks, unlinked mentions, and more.  

Wrapping It Up

All said and done, you can now precisely see why conducting a website audit is important. From helping you analyze your competitors to making your site easy-to-navigate, there are plenty of reasons for running such an audit. Perform an annual audit if you have a small website and a bi-annual audit if you have a larger site. Also, perform a website audit when your site goes live. You can always take the help of a reliable white label website audit tool to create in-depth performance reports in seconds.