YOUR COUSIN FROM BOSTON GETS VACCINATED
Sam Adams buying beer for COVID-19 vaccine recipients. Samuel Adams is incentivizing the shot to receive the coronavirus vaccine by offering a drink on the beer brand, for a limited time. The Boston-based brewery announced the promotion Wednesday, with a silly TV spot to support the shot. The ad stars Sam Adams’ comedic "Your Cousin From Boston" character, which advertising firm Goodby, Silverstein & Partners teases as "a lovable, rough-and-tumble New Englander in all his trials, tribulations, and toasts no one asked for." Check out the link to read more about this.