A common goal of all media companies is to grow their base of active advertisers and, once they’re active, to keep them active. One of the best ways to do this is with online promotions. Promotions can serve as the centerpiece of a larger marketing campaign with an advertiser, and can often lead to a long-term relationship as well. They’re also the perfect way to get a foot in the door with new advertisers, as they offer a targeted audience and drive the results that advertisers want (new leads, foot traffic, email and social database growth) with a limited investment.
Promotions also lend themselves well to creating ongoing campaigns that can be designed to meet specific needs. Contests, ballots, deals and cards can serve as perfect entry points for creating new relationships and renewing old ones, all while showing off the power of one’s platform. It’s important for one to remember that their goals and their advertisers’ goals intersect. As a media company, it’s all about growing a list of actives and bringing in revenue. Meanwhile, advertisers want access to the media company’s audience (as well as the new leads, “likes,” email addresses, and visitors it can bring). Promotions are a way for everyone to win.
Here Shweiki teams up with the experts at Second Street Promotions Lab to present strategies for using promotions to engage and retain new advertisers.
Promotions That Appeal to New Advertisers and Deliver Results:
-Facebook Advertiser Contests
Many SMB advertisers are trying to grow their presence on Facebook and generate leads on their own, but they can do this much more effectively with the help of a media company. By leveraging assets to activate the audience with a really strong call to action to engage, one can drive measurable ROI for an advertiser. Erin Galant, the Digital Director at Max Media, shared in a webinar on Facebook promotions that a local mall started working with the radio group simply because the promotions they offered were something new. The Facebook contest administered by Max Media was so successful that the mall began working exclusively with this station!
The people who take the time to vote in a ballot are the people who are engaged, care about a particular category, and are likely to have money to spend in said category. Selling a business an expanded listing or sponsorship of a category on a ballot promotion is a great initial way to get them in the door and spending money with one’s media company.
Photo, video, MP3, and essay contests are viral promotions that advertisers can piggyback on to reach a large niche audience and get people buzzing about their brand. Michael Korr, the Local Sales Manager at KVVU-TV, shared that the station’s “Burger Wars, Pizza Wars” custom bracket usually leads to 20 percent of the promotion’s sponsors becoming long-term customers! Plus, as a result of a “Cutest Baby” contest, a local retailer increased their annual contract with WQNU-FM by $20,000.
-Deals & Cards
Since there is no upfront investment, deals and cards are a great opportunity for advertisers to try out one’s media outlet and see how its promotional power can bring people into their place of business (and how they can keep those customers coming back for more).
According to Jeff Shabram, Senior Director of Digital for BH Media, 40 percent of deals customers will purchase an ad package from their media properties, and for participating properties, about 10 percent of new advertisers sign on through their deals program. If one runs enough small promotions, over time they will not only bring in meaningful revenue, but they will also help one grow their list of active advertisers and expose them to the power of one’s platform and the results one can deliver. Since promotions can be the centerpiece of a larger marketing campaign, once one has demonstrated that they can drive results for advertisers, the relationship can continue to grow.
Shweiki Media's mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service, world-class communication, an on-time guarantee, and no surprises--whether printing magazines, postcards, flyers or anything else.
As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing--while having lots of fun along the way!
For more great info from and about Shweiki Media, please check out our blog at shweiki.com/blog (and sign up for our FREE weekly expert webinars!), and subscribe to our Youtube Channel at youtube.com/shweikimedia. You can also follow us @ShweikiMedia and "like" us at Facebook.com/shweikimedia.
One of the most important skills for any creative entrepreneur and business owner to possess is hte ability to communicate a message through clear and effective copy, while poor copywriting can drive away potential clients, customers and partners ...
Released On: 5/6/2015
Shweiki Media is pleased to announce that that they will be combining their printing prowess with their love of animals to serve as the print sponsor for Emancipet's Anniversary Luncheon on May 11th. For 16 years Emancipet has been keeping pets h ...
Released On: 5/4/2015
When conducted correctly, surveys have the ability to effectively generate leads for companies and dramatically increase revenue. Here Shweiki Media Printing Company teams up with expert Matt Coen of Second Street Promotions Lab to present a must ...
Released On: 5/4/2015
One of the most important skills for any creative entrepreneur and business owner to possess is the ability to communicate their message through clear and effective copy, while poor copywriting has the potential to drive away business and potenti ...
Released On: 4/23/2015
Timed perfectly with this week's Google algorithm update, Shweiki Media Printing Company teams up with Alicia Lawrence of WebpageFX to present a webinar detailing the ways that one can ensure their website is mobile-friendly--therefore giving the ...
Released On: 4/20/2015
When it comes to sales, content is key, and in many cases, quality content can even do the work of an actual salesperson, building trust and persuading customers to make purchases. Here Shweiki Media teams up with Marcus Sheridan of The Sales Lio ...
Released On: 4/10/2015
Writing blogs is an essential aspect of content marketing and building and maintaining an audience, but many people waste time writing posts that never receive many shares or even views. Here Shweiki Media teams up with expert Gina Dietrich of Ar ...
Released On: 4/1/2015
Gal Shweiki--CEO and Founder of Shweiki Media and President of the San Antonio Polo Club--recently traveled with his team to Lahore, Pakistan to compete in The Seedout Polo Cup, a fundraising match benefiting the non-profit Seedout. The mission o ...
Released On: 3/31/2015
LinkedIn is a valuable too, and there simple strategies that--when utilized correctly--can lead to millions of dollars in revenue. Here Shweiki Media teams up with social media expert Kevin Knebl to present an essential webinar on strategically a ...
Released On: 3/26/2015
Study Breaks, a leading college life entertainment company, surveyed over 200 college students, asking questions about their Spring Break planning, spending and booking. Here, Study Breaks presents the results, including how much money students w ...
Released On: 3/13/2015
Pay-per-click ads, when done correctly, have the ability to be very effective and help companies expand their reach and create more conversions. Here Shweiki partners with experts Alicia Lawrence and Katie Kelly to present a webinar on the absolu ...
Released On: 3/12/2015
While everyone wants their YouTube videos to get millions of views and go viral, very few people are familiar with the tools and strategies that have the ability to increase the odds of this happening. Here Shweiki Media teams up with SEO expert ...
Released On: 3/11/2015
Advertising revenue is the lifeblood of magazine publishing, which means it's extremely important for publishers to figure out the most beneficial structure possible for their sales team. Here Shweiki Media teams up with John Lawo, Jr. of Magazin ...
Released On: 2/27/2015
Twitter is straight-forward but extremely effective social media tool, and since its creation, it has helped both individuals and organizations alike generate millions of dollars. That said, it's important to know how to utilize it effectively, a ...
Released On: 2/19/2015
Shweiki is excited to announce that they will again be serving as a sponsor of Old Settler's Music Festival by printing all flyers, programs and mailers for the event. Old Settler's is a four-day event, taking place April 16-19 and featuring 30 m ...
Released On: 2/13/2015
Shweiki Media teams up with Gini Dietrich of Arment Dietrich to present a must-watch five-part video series on how to get blog posts read and shared. Here, in the first part of the series, expert Dietrich discusses how to effectively generate and ...
Released On: 2/13/2015
Due to their shareability, effectiveness at reaching an audience, and ability to drive traffic, quizzes can serve as promotion and a great way to get advertisers involved. Here Shweiki Media teams up with Matt Coen of Second Street Promotions Lab ...
Released On: 2/6/2015
Effective content marketing is a key component of success at any company, but in many cases, it's easier said than done. Here Shweiki Media Printing Company teams up with expert Marcus Sheridan of The Sales Lion to present a webinar with five ess ...
Released On: 1/30/2015