Download The Findit App

Share Your Posts On These Major Social Networks

Instatag Your Posts to Instagram Facebook + Twitter

News

Shweiki Media Printing Company Explains How to Choose Between Perfect Binding and Saddle Stitch in a Publication, Provides Free Perfect Bound Spine Width Calculator

Austin 1/23/2015 7:24:24 PM
http://www.youtube.com/watch?v=Lvywd39fp-Y

Here Gal Shweiki and Matthew Casanova ofShweiki Media Printing Company provide some insight into the details involved in determining the most appropriate type of binding for a publication. Here the experts discuss the best uses for and differences between perfect binding and saddle stitch; the cost savings associated with different bindery options; common printing industry jargon related to bindery; and how to calculate the spine width of a publication.

When to Use Saddle-Stitch Binding

With saddle stitching, multiple pages are bound together along the fold with two or three staples. The fold on a saddle-stitch publication is also known as the “spine”. Saddle stitching is used to bind booklets that are eight pages or larger. For saddle stitching to work, the booklet needs to be in page multiples of four. (Note: An 11 X 17 sheet of paper that is folded in half to 8.5 X 11 is four pages.)

Saddle stitching is recommended for publications with less than 68 pages. It is also a more budget-friendly option and is a good option for magazines that are produced on a frequent basis. The limitation on the number of pages that should be contained in a saddle-stitch booklet is due to a phenomenon called page "creep" (detailed below).

When to Use Perfect-Bound Binding

Unlike magazines that use saddle-stitch binding, publications that use perfect binding are usually of a larger page count. Perfect binding involves the use of glue (rather than staples) to create the binding of a magazine. It's recommended that any publication with more than 68 pages use perfect binding. Perfect-bound booklets have a flat spine. Adding copy on the spine of perfect-bound books is recommended to make a book stand out on a bookshelf and for quick identification. The saddle-stitch method cannot support larger quantities of pages. However, the cost difference between these two methods can be anywhere from $500 to $10,000, depending on the quantity of magazines, caliber of the paper, and other external factors.

Calculating the Spine Width of a Publication

The spine width of a magazine is the thickness of the publication. It is used when publishers wish to calculate how to size the text on the spine of a magazine. It is only necessary when publishers choose the perfect binding method of magazine binding.

Though there is a formula to calculate the spine width, the calculation is complimentary for Shweiki customers. The formula includes variables such as page count, page caliber (thickness of the paper, which ranges from .002 to .005), and even the glue, which adds to the spine width as well.

(Click here to access Shweiki’s Free Perfect Bound Spine Width Calculator!)

What Is Page Creep?

Page creep is a characteristic of booklet binding in which the inner sheets stick out farther than those closer to the outside due to the paper thickness. When the edges of the booklet are trimmed flush after stitching, the width of the innermost sheet will be the narrowest in the book, with each successive sheet being wider than the next one (working from the inside of the book to the outside). The printed area of each page will appear to get farther from the outside margin as one goes from the inside of the book to the outside.

To compensate for page creep, the pages are "shingled," which means that the inner margin, or "gutter," is increased on the pages working from the inside of the book to the outside. The gutter is successively wider page-by-page. The outside page has the widest gutter, and the inside page has the narrowest gutter. Increasing the gutter moves the printed area closer to the outside margin. When the pages of the book are trimmed flush, the printed copy appears to cover the same portion of each page. This procedure is not normally performed on booklets with only a few pages because the effects of creep are minimal on such publications; however, it should always be used on larger saddle-stitched books. (This is something the printer should take care of in the pre-press process before the publication is printed.)

Click here for information on how much it costs to print a magazine. 

Shweiki Media's mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service, world-class communication, an on-time guarantee, and no surprises--whether printing magazines, postcards, flyers or anything else.

As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing--while having lots of fun along the way!

For more great info from and about Shweiki Media, please check out our blog at shweiki.com/blog (and sign up for our FREE weekly expert webinars!), and subscribe to our Youtube Channel at youtube.com/shweikimedia.  You can also follow us @ShweikiMedia and "like" us at Facebook.com/shweikimedia.

More News

https://s3.amazonaws.com/findit-pictures/267592/1787417_267592_060515021713

How to Prevent Copywriting Mistakes That are Detrimental to Your Business

One of the most important skills for any creative entrepreneur and business owner to possess is hte ability to communicate a message through clear and effective copy, while poor copywriting can drive away potential clients, customers and partners ...

Released On: 5/6/2015
Views: 11499

https://s3.amazonaws.com/findit-pictures/267592/1787356_267592_040515015145

Shweiki Media Printing Company To Serve as Print Sponsor for Emancipet Anniversary Luncheon

Shweiki Media is pleased to announce that that they will be combining their printing prowess with their love of animals to serve as the print sponsor for Emancipet's Anniversary Luncheon on May 11th. For 16 years Emancipet has been keeping pets h ...

Released On: 5/4/2015
Views: 11381

https://s3.amazonaws.com/findit-pictures/267592/1787346_267592_040515084008

7 Rules You Must Follow When Creating Lead Generation Survey Questions: Shweiki Media Printing Company Presents a New Article on Conducting Successful, Profitable Surveys

When conducted correctly, surveys have the ability to effectively generate leads for companies and dramatically increase revenue. Here Shweiki Media Printing Company teams up with expert Matt Coen of Second Street Promotions Lab to present a must ...

Released On: 5/4/2015
Views: 11088

https://s3.amazonaws.com/findit-pictures/267592/1786785_267592_230415125420

How to Prevent Terrible Copywriting Mistakes That Are Detrimental to Your Business: Shweiki Media Printing Company Presents the First in a Series of Webinars

One of the most important skills for any creative entrepreneur and business owner to possess is the ability to communicate their message through clear and effective copy, while poor copywriting has the potential to drive away business and potenti ...

Released On: 4/23/2015
Views: 8932

https://s3.amazonaws.com/findit-pictures/267592/1786665_267592_200415092857

The Foolproof Guide to Ensuring Your Site is Mobile-Friendly: In Conjunction With Google's Update, Shweiki Media Printing Company Presents a Must-Watch Webinar

Timed perfectly with this week's Google algorithm update, Shweiki Media Printing Company teams up with Alicia Lawrence of WebpageFX to present a webinar detailing the ways that one can ensure their website is mobile-friendly--therefore giving the ...

Released On: 4/20/2015
Views: 10897

https://s3.amazonaws.com/findit-pictures/267592/1786298_267592_100415090842

Save Time, Save Money, and Make Sales WIth Killer Content!

When it comes to sales, content is key, and in many cases, quality content can even do the work of an actual salesperson, building trust and persuading customers to make purchases. Here Shweiki Media teams up with Marcus Sheridan of The Sales Lio ...

Released On: 4/10/2015
Views: 10722

Write Right: Shweiki Media Printing Company Presents a Webinar on 12 Surefire Strategies for Creating Incredibly Popular Blog Posts

Writing blogs is an essential aspect of content marketing and building and maintaining an audience, but many people waste time writing posts that never receive many shares or even views. Here Shweiki Media teams up with expert Gina Dietrich of Ar ...

Released On: 4/1/2015
Views: 9544

https://s3.amazonaws.com/findit-pictures/267592/1785477_267592_310315095949

Shweiki Media Printing Company Founder and CEO Travels to Pakistan to Compete in Fundraising Polo Match

Gal Shweiki--CEO and Founder of Shweiki Media and President of the San Antonio Polo Club--recently traveled with his team to Lahore, Pakistan to compete in The Seedout Polo Cup, a fundraising match benefiting the non-profit Seedout. The mission o ...

Released On: 3/31/2015
Views: 9877

https://s3.amazonaws.com/findit-pictures/267592/1785080_267592_260315021057

Don't Connect Incorrectly: Shweiki Media Printing Company Presents a Webinar on Developing 15-Minute LinkedIn Strategies That Could Lead to Millions in Revenue

LinkedIn is a valuable too, and there simple strategies that--when utilized correctly--can lead to millions of dollars in revenue. Here Shweiki Media teams up with social media expert Kevin Knebl to present an essential webinar on strategically a ...

Released On: 3/26/2015
Views: 9227

https://s3.amazonaws.com/findit-pictures/267592/1783474_267592_130315112601

Two-Thirds of College Students Will Spend $500 Or More On Spring Break This Year: Study Breaks College Media Presents The Results of Their Spring Break Survey

Study Breaks, a leading college life entertainment company, surveyed over 200 college students, asking questions about their Spring Break planning, spending and booking. Here, Study Breaks presents the results, including how much money students w ...

Released On: 3/13/2015
Views: 11999

https://s3.amazonaws.com/findit-pictures/267592/1783351_267592_120315025247

Exactly What You Need to Know to Create The Perfect Pay-Per-Click Ad: Shweiki Media Printing Company Presents a New Webinar

Pay-per-click ads, when done correctly, have the ability to be very effective and help companies expand their reach and create more conversions. Here Shweiki partners with experts Alicia Lawrence and Katie Kelly to present a webinar on the absolu ...

Released On: 3/12/2015
Views: 10903

https://s3.amazonaws.com/findit-pictures/267592/1783276_267592_110315120618

Get More Views Now: Shweiki Media Printing Company Presents the Ultimate SEO Checklist For Making Your YouTube Videos Viral

While everyone wants their YouTube videos to get millions of views and go viral, very few people are familiar with the tools and strategies that have the ability to increase the odds of this happening. Here Shweiki Media teams up with SEO expert ...

Released On: 3/11/2015
Views: 9909

https://s3.amazonaws.com/findit-pictures/267592/1782786_267592_270215081936

Internal Sales vs. External Sales Representatives: Shweiki Media Printing Company Presents a Must-Watch Webinar to Help Publishers Determine Which is Right For Them

Advertising revenue is the lifeblood of magazine publishing, which means it's extremely important for publishers to figure out the most beneficial structure possible for their sales team. Here Shweiki Media teams up with John Lawo, Jr. of Magazin ...

Released On: 2/27/2015
Views: 9306

https://s3.amazonaws.com/findit-pictures/267592/1782379_267592_190215120529

Optimizing Twitter Accounts: Shweiki Media Printing Company Presents a Helpful How-To Webinar

Twitter is straight-forward but extremely effective social media tool, and since its creation, it has helped both individuals and organizations alike generate millions of dollars. That said, it's important to know how to utilize it effectively, a ...

Released On: 2/19/2015
Views: 8906

https://s3.amazonaws.com/findit-pictures/267592/1782293_267592_130215122453

Shweiki Media Printing Company Announces Print Sponsorship of the 28th Annual Old Settler's Music Festival

Shweiki is excited to announce that they will again be serving as a sponsor of Old Settler's Music Festival by printing all flyers, programs and mailers for the event. Old Settler's is a four-day event, taking place April 16-19 and featuring 30 m ...

Released On: 2/13/2015
Views: 10392

https://s3.amazonaws.com/findit-pictures/267592/1782292_267592_130215121852

Generating and Capturing Blog Post Ideas: Shweiki Media Printing Company Presents the First in a Series of Must-Watch Webinars

Shweiki Media teams up with Gini Dietrich of Arment Dietrich to present a must-watch five-part video series on how to get blog posts read and shared. Here, in the first part of the series, expert Dietrich discusses how to effectively generate and ...

Released On: 2/13/2015
Views: 10716

Selling Quiz Sponsorships to Advertisers: Shweiki Media Printing Company Presents a Step-By-Step Guide to Success

Due to their shareability, effectiveness at reaching an audience, and ability to drive traffic, quizzes can serve as promotion and a great way to get advertisers involved. Here Shweiki Media teams up with Matt Coen of Second Street Promotions Lab ...

Released On: 2/6/2015
Views: 9076

https://s3.amazonaws.com/findit-pictures/267592/1780836_267592_300115101854

Five Essential Rules For Successful Content Marketing: Shweiki Media Printing Company Presents a Must-Watch Webinar

Effective content marketing is a key component of success at any company, but in many cases, it's easier said than done. Here Shweiki Media Printing Company teams up with expert Marcus Sheridan of The Sales Lion to present a webinar with five ess ...

Released On: 1/30/2015
Views: 10058

Load More wait