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Crowd Analytics Market Furnishes Information on Market Share, Market Trends, and Market Growth

Market Overview and Report Coverage

Crowd Analytics refers to the analysis of data obtained from crowds or groups of people, with the aim of extracting valuable insights and patterns. This type of analytics involves the use of social media, mobile data, and other sources to understand crowd behavior, preferences, and trends. The Crowd Analytics Market is expected to grow at a CAGR of % during the forecasted period.

The future outlook of the Crowd Analytics Market looks promising, with increasing demand for real-time data analysis and insights on customer behavior and preferences. The market is driven by advancements in technology, such as AI and machine learning, which enable more sophisticated data analysis and predictive analytics. Additionally, the growing emphasis on personalized marketing and customer engagement is fueling the adoption of crowd analytics solutions.

The current market trends include the integration of crowd analytics with IoT and smart devices, as well as the growing adoption of cloud-based analytics platforms. Companies are also leveraging crowd analytics to enhance security and safety measures in public spaces. Overall, the Crowd Analytics Market is poised for significant growth in the coming years, as businesses increasingly rely on data-driven insights to drive decision-making and improve customer experiences.

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Market Segmentation

The Crowd Analytics Market Analysis by types is segmented into:

  • Cloud
  • On-premises


Crowd analytics market is divided into two main types: cloud-based and on-premises solutions. Cloud-based crowd analytics solutions are hosted on remote servers and accessed through the internet, providing scalability and flexibility. On-premises solutions, on the other hand, are installed and operated on the company's hardware and network, offering more control and security. Both types cater to different business needs and preferences, with cloud solutions being generally favored for their cost-effectiveness and ease of implementation, while on-premises solutions are chosen for stricter data privacy requirements.

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The Crowd Analytics Market Industry Research by Application is segmented into:

  • Customer Management
  • Marketing Campaign Measurement
  • Market Forecasting
  • Pricing Analytics
  • Revenue Optimization
  • Incident Response and Alerting


Crowd Analytics has various applications in different sectors. Customer Management helps businesses understand their clientele better. Marketing Campaign Measurement evaluates the effectiveness of marketing strategies. Market Forecasting assists in making informed decisions based on market trends. Pricing Analytics helps set optimal prices for products and services. Revenue Optimization focuses on maximizing profits. Incident Response and Alerting market ensures timely response to potential risks or issues. These applications contribute to improving business performance and decision-making processes.

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In terms of Region, the Crowd Analytics Market Players available by Region are:

North America:

  • United States

  • Canada


  • Germany

  • France

  • U.K.

  • Italy

  • Russia


  • China

  • Japan

  • South Korea

  • India

  • Australia

  • China Taiwan

  • Indonesia

  • Thailand

  • Malaysia

Latin America:

  • Mexico

  • Brazil

  • Argentina Korea

  • Colombia

Middle East & Africa:

  • Turkey

  • Saudi

  • Arabia

  • UAE

  • Korea

What are the Emerging Trends in the Global Crowd Analytics market?

The global crowd analytics market is witnessing several emerging and current trends. These include the increasing adoption of advanced technologies such as artificial intelligence and machine learning for more accurate crowd analysis, the rising demand for real-time crowd monitoring solutions in various industries, the growing emphasis on enhancing public safety and security through crowd analytics, and the integration of crowd analytics with smart city initiatives. Additionally, there is a growing focus on improving customer experiences and operational efficiencies through the use of crowd analytics solutions. These trends are expected to drive significant growth and innovation in the global crowd analytics market in the coming years.

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Major Market Players

Crowd Analytics Market players such as Nokia Corporation, NEC Corporation, and AGT International are key players in the global crowd analytics market. Nokia Corporation offers crowd analytics solutions that help businesses make data-driven decisions through real-time insights into crowd behavior. NEC Corporation provides crowd analytics solutions that leverage advanced video analytics technology to analyze crowd movement patterns and provide valuable insights to operators. AGT International offers crowd analytics solutions that utilize big data analytics and machine learning algorithms to predict crowd behavior and enhance public safety.

The crowd analytics market is witnessing significant growth due to the increasing need for crowd management and the growing adoption of smart infrastructure solutions. The market is also driven by the rising demand for real-time insights and the increasing focus on enhancing public safety and security.

According to recent reports, the global crowd analytics market is expected to reach USD billion by 2025, with a CAGR of 23.2% during the forecast period. The market size is expected to grow due to the increasing adoption of crowd analytics solutions across various industry verticals, such as retail, transportation, and smart cities.

In terms of sales revenue, companies such as Walkbase, Sightcorp BV, and Spigit have reported strong revenue growth in recent years. Walkbase, a leading provider of crowd analytics solutions for retail stores, reported sales revenue of USD 10 million in 2020. Sightcorp BV, a provider of facial recognition technology for crowd analytics, reported sales revenue of USD 8 million in 2020. Spigit, a provider of innovation management solutions, reported sales revenue of USD 15 million in 2020.

Overall, the crowd analytics market is witnessing significant growth, driven by the increasing demand for real-time insights and the growing focus on enhancing public safety and security. Companies such as Nokia Corporation, NEC Corporation, and AGT International are at the forefront of this market, providing innovative crowd analytics solutions to cater to the evolving needs of businesses and organizations.

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