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Non Alcoholic Squash Market Analysis and Sze Forecasted for period from 2024 to 2031

Market Overview and Report Coverage

Non Alcoholic Squash is a concentrated fruit drink that is typically mixed with water to create a refreshing beverage. It is a popular alternative to soda and other sugary drinks, as it provides a burst of flavor without the added calories and artificial ingredients. The Non Alcoholic Squash Market is expected to grow at a CAGR of % during the forecasted period due to increasing consumer demand for healthier beverage options.

The future outlook of the Non Alcoholic Squash Market looks promising, as more consumers are becoming health-conscious and looking for alternatives to traditional sugary drinks. Manufacturers are also introducing innovative flavors and packaging to attract a wider audience. The market forecast predicts a steady growth in the coming years, with a focus on natural and organic ingredients to meet the demands of health-conscious consumers.

The latest market trends in the Non Alcoholic Squash Market include the introduction of exotic fruit flavors, low-sugar options, and convenient single-serve packaging for on-the-go consumption. Overall, the market is expected to continue growing as consumers shift towards healthier beverage choices.

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Market Segmentation

The Non Alcoholic Squash Market Analysis by types is segmented into:

  • Organic
  • Conventional


Non-alcoholic squash is available in two main market types: organic and conventional. Organic squash is made from fruits and vegetables that are grown without synthetic chemicals or pesticides, appealing to health-conscious consumers looking for natural and sustainable options. Conventional squash, on the other hand, is made with conventionally grown ingredients that may have been treated with chemicals. Both markets cater to different consumer preferences, with organic squash appealing to those looking for a more eco-friendly and healthier option, while conventional squash offers a wider variety of flavors and affordability.

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The Non Alcoholic Squash Market Industry Research by Application is segmented into:

  • Hypermarket/ Supermarket
  • Convenience
  • Departmental Stores
  • Specialty Stores
  • Online Retail


Non-alcoholic squash has a wide application in various retail markets including hypermarkets, supermarkets, convenience stores, departmental stores, specialty stores, and online retail platforms. Hypermarkets and supermarkets are popular choices for bulk purchases and wide product availability. Convenience stores cater to consumers looking for quick and easy shopping options. Departmental stores offer a diverse range of products including non-alcoholic squash. Specialty stores focus on unique and specialized offerings. Online retail platforms provide convenience and a wide selection for consumers to purchase non-alcoholic squash from the comfort of their homes.

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In terms of Region, the Non Alcoholic Squash Market Players available by Region are:

North America:

  • United States

  • Canada


  • Germany

  • France

  • U.K.

  • Italy

  • Russia


  • China

  • Japan

  • South Korea

  • India

  • Australia

  • China Taiwan

  • Indonesia

  • Thailand

  • Malaysia

Latin America:

  • Mexico

  • Brazil

  • Argentina Korea

  • Colombia

Middle East & Africa:

  • Turkey

  • Saudi

  • Arabia

  • UAE

  • Korea

What are the Emerging Trends in the Global Non Alcoholic Squash market?

The global non-alcoholic squash market is witnessing several emerging and current trends. One such trend is the increasing consumer inclination towards healthier beverage options, leading to a rising demand for natural and low-sugar squash variants. Another trend is the growing popularity of exotic and unique flavor combinations, catering to the evolving taste preferences of consumers. Additionally, innovative packaging designs and convenient on-the-go formats are gaining traction, making non-alcoholic squash more appealing to a wider audience. The market is also seeing a surge in the use of sustainable and environmentally friendly packaging materials, reflecting the growing importance of sustainability in consumer choices.

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Major Market Players

In the Non-Alcoholic Squash market, major players such as Pepsico, Dabur, Parle Agro, The Coca-Cola Company, and Britvic are dominating the market with their strong product portfolio and wide distribution networks. Pepsico, for example, offers a variety of squash flavors under its Tropicana brand, which has gained popularity among consumers for its natural ingredients and refreshing taste.

Dabur, a leading Indian FMCG company, is known for its range of fruit-based juices and squash products, such as Real Fruit Power. The company has a strong foothold in the market, particularly in India and other Asian countries, where consumers prefer natural and healthy beverage options.

Another key player, Britvic, is a UK-based company known for its Robinsons brand. The company has been focusing on introducing innovative flavors and packaging to cater to changing consumer preferences. Britvic's strong presence in the European market has helped it maintain a steady growth rate over the years.

The market size of the Non-Alcoholic Squash industry is estimated to be around $15 billion globally, with a projected CAGR of 5% from 2021 to 2026. The growing trend of health-conscious consumers opting for natural and organic beverages is driving the market growth.

In terms of sales revenue, Pepsico reported a revenue of $ billion in 2020, while Dabur recorded a revenue of $1.35 billion. Britvic reported a revenue of £1.41 billion (approximately $1.96 billion) in 2020. These figures showcase the strong financial performance of these companies in the Non-Alcoholic Squash market.

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