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Poultry Broiler Market Outlook: Industry Overview and Forecast (2024 to 2031)

Executive Summary

The Poultry Broiler Market research reports indicate a promising outlook for the industry, with an expected growth rate of % during the forecasted period. The market is driven by increasing consumer demand for high-quality protein sources and the rising popularity of chicken meat due to its health benefits. Additionally, the advancement in breeding techniques and technology, along with the focus on sustainable farming practices, are also contributing to the growth of the market.

Market trends in the Poultry Broiler industry include the increasing use of automation and robotics in poultry farming operations, which helps improve efficiency and reduce labor costs. There is also a growing emphasis on improving animal welfare practices and ensuring food safety standards, which is driving the adoption of better production practices in the industry.

Geographically, the Poultry Broiler market has a significant presence in North America, Europe, Asia Pacific, the USA, and China. North America and Europe are mature markets with established poultry industries, whereas Asia Pacific, the USA, and China are emerging markets with rapid growth potential. These regions are witnessing an increase in per capita consumption of poultry products, driven by changing dietary preferences and a growing population.

Overall, the Poultry Broiler market is poised for growth, driven by factors such as increasing consumer demand, technological advancements, and a focus on sustainability. With the expected CAGR of 9.50% during the forecasted period, the industry is set to witness further expansion and innovation in the coming years.

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Market Segmentation:

This Poultry Broiler Market is further classified into Overview, Deployment, Application, and Region. 

In terms of Components, Poultry Broiler Market is segmented into:

  • Tyson Foods
  • BRF
  • Industrias Bachoco
  • Sanderson Farms

The Poultry Broiler Market Analysis by types is segmented into:

  • Fresh Broiler
  • Frozen Broiler

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The Poultry Broiler Market Industry Research by Application is segmented into:

  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Online Retail
  • Others

In terms of Region, the Poultry Broiler Market Players available by Region are:

North America:

  • United States

  • Canada


  • Germany

  • France

  • U.K.

  • Italy

  • Russia


  • China

  • Japan

  • South Korea

  • India

  • Australia

  • China Taiwan

  • Indonesia

  • Thailand

  • Malaysia

Latin America:

  • Mexico

  • Brazil

  • Argentina Korea

  • Colombia

Middle East & Africa:

  • Turkey

  • Saudi

  • Arabia

  • UAE

  • Korea

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Key Drivers and Barriers in the Poultry Broiler Market

Key drivers in the poultry broiler market include increasing demand for poultry meat, growing population, rising disposable incomes, and changing consumer preferences towards healthier protein options. Barriers to growth in the market may include stringent regulations on food safety and animal welfare, high production costs, challenges related to disease outbreaks, and competition from other protein sources.

Challenges faced in the poultry broiler market include fluctuating feed prices, increasing pressure to adopt sustainable production practices, concerns about antibiotic use in poultry farming, and the impact of climate change on production. Additionally, consumer awareness and preferences for organic or free-range poultry products present challenges for conventional broiler producers.

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Competitive Landscape

Tyson Foods is one of the leading players in the poultry broiler market. The company was founded in 1935 and has since grown to become a global powerhouse in the food industry. Tyson Foods has a strong presence in the North American market and is known for its high-quality poultry products. The company has experienced steady growth over the years and continues to innovate and expand its product offerings.

BRF is another key player in the poultry broiler market. The company is based in Brazil and has a strong presence in both domestic and international markets. BRF is known for its diverse range of poultry products and has a reputation for producing high-quality, safe food products. The company has seen significant growth in recent years and is poised for further expansion in the global market.

Industrias Bachoco is a major player in the poultry broiler market, particularly in Mexico. The company was founded in 1952 and has grown to become one of the largest poultry producers in the region. Industrias Bachoco is known for its commitment to innovation and sustainability, and has a strong focus on animal welfare and environmental responsibility. The company has experienced strong growth in recent years and continues to expand its market presence.

In terms of sales revenue, Tyson Foods reported a revenue of $ billion in 2020, making it one of the largest poultry companies in the world. BRF reported a revenue of $9.35 billion in 2020, highlighting its strong position in the global market. Industrias Bachoco reported a revenue of $3.52 billion in 2020, underscoring its significant presence in the Mexican poultry market. Sanderson Farms, another key player in the market, reported a revenue of $3.56 billion in 2020, showing its strong performance in the industry.

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