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Puffed and Extruded Snack Market Furnishes Information on Market Share, Market Trends, and Market Growth

Market Overview and Report Coverage

Puffed and extruded snacks are popular, convenient and tasty snack options that are created through a process of puffing or extruding various ingredients such as corn, rice, wheat, and other grains. These snacks are widely consumed due to their light and crunchy texture, as well as their wide range of flavors and shapes.

The future outlook of the puffed and extruded snack market is positive, with steady growth expected in the coming years. The market is projected to grow at a CAGR of % during the forecasted period, driven by factors such as the increasing demand for convenient and ready-to-eat snacks, shifting consumer preferences towards healthier snack options, and the rising popularity of snacking occasions.

The market forecast for puffed and extruded snacks indicates a promising future, with an increase in product innovation, flavors, and healthier ingredient options. The latest trends in the market include a focus on organic and natural ingredients, unique flavor profiles, and packaging innovations to attract a wider consumer base. Overall, the puffed and extruded snack market is set to witness significant growth and evolution in the coming years.

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Market Segmentation

The Puffed and Extruded Snack Market Analysis by types is segmented into:

  • Filled Pillow Puffs Snack
  • Crispy Chips Snack
  • Sticks Snack
  • Other


The puffed and extruded snack market includes a variety of snack types such as filled pillow puffs snack, crispy chips snack, sticks snack, and other innovative snack options. Filled pillow puffs snacks are airy and light snacks filled with different flavors. Crispy chips snacks are crunchy and thin snacks made from extruded grains. Sticks snacks are long and cylindrical snacks with a crispy texture. The market also includes other unique snack varieties that cater to different consumer preferences and taste profiles.

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The Puffed and Extruded Snack Market Industry Research by Application is segmented into:

  • Hypermarkets and Supermarkets
  • Independent Retailers
  • Convenience Stores
  • E-commerce Platforms


The puffed and extruded snack market is widely utilized in various distribution channels including hypermarkets and supermarkets, independent retailers, convenience stores, and e-commerce platforms. These channels offer a wide reach to consumers looking for convenient and tasty snack options. Hypermarkets and supermarkets provide a one-stop-shop for grocery needs, while independent retailers offer a curated selection of snacks. Convenience stores cater to consumers on-the-go, and e-commerce platforms provide the convenience of ordering snacks from the comfort of home.

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In terms of Region, the Puffed and Extruded Snack Market Players available by Region are:

North America:

  • United States

  • Canada


  • Germany

  • France

  • U.K.

  • Italy

  • Russia


  • China

  • Japan

  • South Korea

  • India

  • Australia

  • China Taiwan

  • Indonesia

  • Thailand

  • Malaysia

Latin America:

  • Mexico

  • Brazil

  • Argentina Korea

  • Colombia

Middle East & Africa:

  • Turkey

  • Saudi

  • Arabia

  • UAE

  • Korea

What are the Emerging Trends in the Global Puffed and Extruded Snack market?

Emerging trends in the global puffed and extruded snack market include the increasing demand for healthier and more natural ingredients, as well as innovative flavors and textures to cater to changing consumer preferences. Current trends involve the rise of plant-based and gluten-free options to meet the growing demand for healthier snack choices. Additionally, there is a focus on sustainable packaging and production methods to align with environmentally conscious consumers. The market is also witnessing a surge in online sales and direct-to-consumer distribution channels as companies adapt to changing shopping habits and preferences.

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Major Market Players

Frito Lay Inc., a subsidiary of PepsiCo, Inc., is a dominant player in the puffed and extruded snack market. They offer popular brands such as Lay's, Cheetos, and Doritos, which have a strong presence in the market. Frito Lay has seen consistent market growth over the years due to its innovative product offerings and strong marketing strategies. The company has also been investing in introducing healthier snack options to cater to changing consumer preferences.

ITC, a well-known Indian conglomerate, has also made a mark in the puffed and extruded snack market with its Bingo! brand. ITC has been focusing on expanding its product portfolio and distribution network to reach a wider audience. The company has seen significant growth in recent years and is expected to continue its upward trajectory in the coming years.

Calbee, a Japanese snack food company, is another key player in the puffed and extruded snack market. They offer a wide range of products such as Jagabee potato sticks and Shrimp Chips, which have gained popularity globally. Calbee has been focusing on expanding its presence in international markets and introducing new flavors to cater to diverse consumer preferences.

In terms of market size, the global puffed and extruded snack market was valued at approximately $80 billion in 2020 and is expected to grow at a CAGR of % from 2021 to 2026. Some of the key trends driving market growth include increasing demand for healthier snack options, growing popularity of savory snacks, and rising disposable incomes in emerging economies.

While specific sales revenue figures for the mentioned companies are not available, it is evident that they are all major players in the puffed and extruded snack market, with strong growth prospects and a focus on innovation and expansion.

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