Event Management as a Service Market Size and Market Trends: Complete Industry Overview (2024 to 2031

Event Management as a Service Market Trends, Growth Opportunities, and Forecast Scenarios

Event Management as a Service market research reports indicate a growing demand for services that help businesses plan and execute successful events. The market is driven by the increasing adoption of technology in event management, the rise of virtual events, and the need for businesses to create memorable experiences for their customers.

The main findings of the reports suggest that companies are increasingly turning to Event Management as a Service providers to handle all aspects of event planning and execution, from finding venues to managing registrations. The reports recommend that businesses invest in innovative event technologies, such as virtual event platforms and augmented reality experiences, to stay competitive in the market.

The latest trends in the Event Management as a Service market include the use of data analytics to personalize event experiences, the incorporation of sustainability practices into event planning, and the growing popularity of hybrid events that combine virtual and in-person elements. Major challenges faced by the industry include ensuring cybersecurity for virtual events, managing the logistics of large-scale events, and keeping up with rapidly evolving technology trends.

Regulatory and legal factors specific to the Event Management as a Service market include compliance with data protection laws, ensuring the safety of event attendees, and obtaining permits for outdoor events. Companies in the industry must stay informed about changes in regulations and laws that could impact their operations.

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What is Event Management as a Service?

As a consultant or industry expert, it is crucial to understand the significant growth that the Event Management as a Service market has experienced in recent years. This innovative approach to event planning and execution has rapidly gained traction due to its many benefits, including cost-effectiveness, flexibility, and efficiency.

The market research indicates a steady increase in demand for Event Management as a Service, driven by the increasing complexity of events and the need for specialized expertise in managing them. Additionally, the rise of virtual events and hybrid models has further propelled the growth of this market, as companies seek innovative solutions to engage their audiences effectively.

Overall, the Event Management as a Service market shows promising signs of continued growth and evolution, making it a lucrative and impactful industry for businesses to invest in.

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Market Segmentation Analysis

Event Management as a Service market types include social media platforms like Facebook, Twitter, and LinkedIn, as well as other specialized markets. These platforms offer event management tools and services for organizing and promoting events.

The market application of Event Management as a Service includes corporate organizations, public organizations and NGOs, and individual users. These users can utilize event management platforms to plan and execute events more effectively, streamline communication, and increase engagement with attendees.

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Country-level Intelligence Analysis 

The event management as a service market is witnessing significant growth across regions such as North America, Asia-Pacific, Europe, the USA, and China. North America is expected to dominate the market due to the increasing adoption of cloud-based event management solutions by organizations in the region. It is projected to hold a market share of 35% in the coming years. Asia-Pacific is also anticipated to witness substantial growth, driven by the rising demand for efficient event planning and management solutions. Europe, the USA, and China are also expected to exhibit strong market performance, with market share percentages of 25%, 20%, and 15% respectively.

Companies Covered: Event Management as a Service Market

Event Management as a Service companies like Lanyon, Cvent, Etouches, Eventbrite, Eventzilla, Regpack, XING Events, Bizzabo, CadmiumCD, Certain, Dean Evans and Associates, Profit Systems, iRez Systems, KweekWeek, Lyyti, Member Solutions, PlanetReg, Planning Pod, RegPoint Solutions, ReServe Interactive, and Ungerboeck Systems International provide comprehensive solutions for organizing and managing events. Market leaders like Cvent, Eventbrite, and Bizzabo offer a wide range of features and integrations, while new entrants like KweekWeek and Lyyti bring innovation and fresh ideas to the market. These companies help grow the Event Management as a Service market by offering scalable and customizable solutions that cater to the unique needs of event organizers.

- Cvent: $211 million revenue in 2020

- Eventbrite: $296 million revenue in 2020

- Bizzabo: $110 million revenue in 2021

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The Impact of Covid-19 and Russia-Ukraine War on Event Management as a Service Market 

The Russia-Ukraine War and the Post Covid-19 Pandemic are expected to have significant consequences on the Event Management as a Service market. Due to ongoing conflicts and restrictions on gatherings, the demand for event management services may fluctuate, leading to a decrease in revenue for the industry. Additionally, the uncertainty and instability caused by these events may deter companies from investing in large-scale events and conferences.

However, with the gradual recovery of the global economy and the easing of restrictions, there is a potential for growth in the Event Management as a Service market. As businesses look to reconnect with their customers and employees through events and conferences, the demand for professional event management services is expected to rise.

Large event management companies with a strong online presence and diverse service offerings may benefit the most from this growth opportunity. By adapting to the changing needs of their clients and providing innovative solutions for virtual and hybrid events, these companies can position themselves as leaders in the post-pandemic event management landscape.

What is the Future Outlook of Event Management as a Service Market?

The present outlook for the Event Management as a Service market is highly promising, with increasing adoption of cloud-based solutions and a growing demand for efficient and cost-effective event planning services. As companies continue to prioritize seamless event execution and attendee engagement, the market is expected to witness substantial growth in the coming years. The future outlook looks even more favorable, with advancements in technology such as AI and virtual reality enhancing the capabilities of event management platforms and offering new opportunities for personalized and interactive experiences. Overall, the Event Management as a Service market is poised for continued expansion and innovation.

Market Segmentation 2024 - 2031

The worldwide Event Management as a Service market is categorized by Product Type: Facebook,Twitter,LinkedIn,Other and Product Application: Corporate Organizations,Public Organizations and NGOs,Individual Users.

In terms of Product Type, the Event Management as a Service market is segmented into:

• Facebook
• Twitter
• LinkedIn
• Other

In terms of Product Application, the Event Management as a Service market is segmented into:

• Corporate Organizations
• Public Organizations and NGOs
• Individual Users

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What is the scope of the Event Management as a Service Market report?

• The scope of the Event Management as a Service market report is comprehensive and covers various aspects of the market. The report provides an in-depth analysis of the market size, growth, trends, challenges, and opportunities in the Event Management as a Service market. Here are some of the key highlights of the scope of the report:


• Market overview, including definitions, classifications, and applications of the Event Management as a Service market.


• Detailed analysis of market drivers, restraints, and opportunities in the Event Management as a Service market.


• Analysis of the competitive landscape, including key players and their strategies, partnerships, and collaborations.


• Regional analysis of the Event Management as a Service market, including market size, growth rate, and key players in each region.


• Market segmentation based on product type, application, and geography.

Frequently Asked Questions

• What is the market size, and what is the expected growth rate?


• What are the key drivers and challenges in the market?


• Who are the major players in the market, and what are their market shares?


• What are the major trends and opportunities in the market?


• What are the key customer segments and their buying behavior?

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