North America Olive Market To Witness Rapid Development

North America Olive Market Summary

The North America olive market size was estimated at USD 6.35 billion in 2023 and is anticipated to grow at a compound annual growth rate (CAGR) of 5.65% from 2024 to 2030. The expansion of this market is significantly influenced by the rising popularity of Mediterranean cuisine, particularly in non-European countries like the United States and Canada. A noticeable increase in Mediterranean-style restaurants across these nations has led to a heightened demand for olives and olive-based dishes, aligning with evolving consumer taste preferences and culinary trends.

A key factor driving market growth is the increasing public awareness regarding the health benefits of olives. Rich in monounsaturated fats, particularly oleic acid, olives are known to support cardiovascular health by reducing levels of LDL (bad) cholesterol and increasing HDL (good) cholesterol. Additionally, olives are a source of natural antioxidants, which aid in reducing inflammation and oxidative stress. These health-promoting properties have made olives a preferred choice among health-conscious consumers seeking nutrient-dense, functional food options.

Key Market Trends & Insights

• The olive oil segment represented the largest portion of the market, generating revenue of USD 5.68 billion in 2023. It is projected to grow at a CAGR of 5.9% during the forecast period. This growth is largely attributed to heightened health consciousness among consumers who are increasingly integrating olive oil into their diets due to its nutritional benefits, including heart health and anti-inflammatory effects.
• In terms of applications, the food and beverage sector accounted for the largest market share, contributing USD 2.73 billion in revenue in 2023. The expanding use of olive oil and olives in food preparation, particularly in the United States, reflects the growing appeal of healthier, flavorful cooking oils and ingredients. This trend is further supported by the adaptability of olives and olive oil in various cuisines and foodservice settings.
• Pharmaceuticals ranked as the second-largest application segment and are forecasted to grow at a CAGR of 5.3% from 2024 to 2030. The increasing adoption of olive oil in personal care and cosmetic applications across the U.S. stems from its natural moisturizing and antioxidant properties, which make it suitable for skincare and haircare formulations. The rise in demand for clean-label and organic beauty products further supports this growth trajectory.
• The U.S. emerged as the dominant consumer of olives in North America, accounting for over 80% of the market share in 2023. The country’s olive market is projected to surpass USD 7 billion by 2030. Growth is being driven by a combination of factors, including rising health consciousness, increased adoption of Middle Eastern and Mediterranean cuisines, and a preference for wholesome, natural ingredients. Additionally, the U.S. benefits from ideal climatic conditions for olive cultivation, with California producing over 95% of the country’s olive supply.

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Market Size & Forecast

• 2023 Market Size: USD 6.35 billion
• 2030 Projected Market Size: USD 9.32 billion
• CAGR (2024-2030): 5.65%
• US.: Largest market in 2023

Key Companies & Market Share Insights

The competitive landscape of the olive market, particularly in the U.S., is characterized by a mix of established players and emerging brands, driven by increasing consumer demand for both olives and olive oil. Key competitors include major companies such as Deoleo, S.A., Sovena Group, Borges Agricultural & Industrial Edible Oils, S.A., California Olive Ranch, Inc., and Pompeian, Inc., among others. These companies dominate the market through extensive distribution networks and product diversification, offering a range of olive products from virgin and extra virgin oils to table olives. The competitive landscape is further influenced by marketing strategies that emphasize health benefits and culinary versatility, as manufacturers seek to raise awareness about olives' nutritional advantages and their incorporation into popular dishes like pizza and salads.

Key Players

• California Olive Ranch, Inc.
• Pompeian, Inc.
• Deoleo, S.A.
• Sovena Group
• Borges Agricultural & Industrial Edible Oils, S.A.
• Del Monte Foods, Inc.
• Cargill, Incorporated
• GRUPPO SALOV
• Minerva Ltd.
• Unilever Plc

Browse Horizon Databook on North America Olive Market – North America Olive Size & Outlook

Conclusion

The North America olive market is witnessing steady expansion, fueled by rising consumer interest in Mediterranean diets and the health benefits associated with olive consumption. Olives’ heart-healthy fats and antioxidant properties appeal to wellness-focused consumers, while culinary trends continue to drive their usage in food and beverages. Growth is also supported by increasing demand in pharmaceuticals and personal care products, particularly those made with natural, organic ingredients. With the U.S. leading in both consumption and production, particularly in California, and market participants investing in product diversification, the region is well-positioned for sustainable growth through 2030 and beyond.