Attack Surface Management Market Growth, Trends, and Future Forecast 2029 | Top
key players - Palo Alto Networks (US), IBM(US)

The Attack Surface Management
Market is forecasted to grow from USD 0.9
billion in 2024 to USD 3.3 billion in 2029 at a (CAGR) of 29.3% during the
forecast period, according to new research
report by MarketsandMarkets™

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in-depth TOC on “Attack Surface Management Market"

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List of Top Companies

·       Palo Alto Networks (US)

·       IBM(US)

·       Microsoft (US)

·       Cisco (US)

·       Google Cloud (US)

·       Trend Micro (Japan)

·       Qulays (US)

·       Tenable (US)

·       Crowdstrike (US)

·       Rapid7 (US)

·       Bitsight(US)

Attack Surface Management Market Analysis

The attack surface refers to all the potential points of
entry that attackers can use to infiltrate a system or network. This includes
software, hardware, configurations, and even human behavior vulnerabilities.
Essentially, the more access points, weaknesses, and gaps in the defenses, the
larger the attack surface and the easier for attackers to find a way in. Attack
surface management (ASM) aims to provide organizations with a comprehensive
awareness of their attack surface. Through ongoing identification and
monitoring of potential entry points, ASM facilitates proactive vulnerability
management, substantially decreasing overall security risk. ASM is the
continuous monitoring, remediation, and reduction of all security risks within
an organization's attack surface. The ultimate objective of ASM is to keep the
attack surface minimal to reduce the number of options hackers have to breach a
network perimeter. It is the ongoing process of identifying, analyzing,
prioritizing, and mitigating the cybersecurity risks and potential weaknesses
that make up an organization's attack surface.

By offering the services segment to grow with the highest
CAGR during the forecast period.

Attack Surface Management (ASM) services are increasingly
sought after as organizations struggle to navigate their expanding digital
landscapes. With the rise of digital technologies, managing complex attack
surfaces internally has become daunting, prompting a need for external
expertise. Moreover, the evolving threat landscape poses challenges, requiring
constant vigilance and specialized knowledge to combat sophisticated cyber
threats effectively. However, the need for more skilled cybersecurity professionals
exacerbates the situation, making it difficult for organizations to build
internal capabilities. ASM services offer a viable solution, providing access
to expert guidance without the need for extensive hiring efforts. Additionally,
ASM services assist organizations in meeting compliance requirements by
ensuring adherence to data privacy regulations and demonstrating proactive risk
management.

By Deployment mode, the cloud segment will grow at a higher
CAGR during the forecast period.

When choosing between cloud-based and on-premise Attack
Surface Management (ASM) solutions, cost-effectiveness is crucial. With
subscription models, cloud options appeal to smaller businesses with limited
budgets, while leveraging existing on-premise infrastructure can reduce costs
for those with significant investments. Scalability is another advantage of
cloud solutions, accommodating growing IT environments and fluctuating security
needs. Accessibility is enhanced with cloud-based ASM, offering remote access
and centralized management, which is ideal for geographically dispersed
organizations or those with a mobile workforce. However, data security concerns
and compliance requirements may drive organizations to prefer on-premise
deployments, providing complete control over sensitive data and ensuring
regulatory compliance. Additionally, customization needs may favor on-premise
solutions, offering greater flexibility for tailoring the software to specific
IT environments and security policies.

By region, Asia Pacific will grow at the highest CAGR during
the forecast period.

Asia Pacific is witnessing a surge in cyberattacks, prompting
organizations to prioritize effective corporate governance and risk strategies.
Recent incidents, such as the ransomware attack on Tokio Marine Group's
Singapore unit, underscore the critical need for robust cybersecurity measures.
Government initiatives and funding in countries like China, Singapore, Japan,
and Australia drive innovation in attack surface solutions. Both small and
large enterprises in the region are increasingly adopting these technologies to
protect critical resources and enhance operational efficiency. Studies show
that many businesses in the Asia Pacific region have experienced cyber
incidents, prompting proactive measures like scenario planning and response
readiness.

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