HDI and Apotek Sponsor MBAA District Michigan Summer Social to Promote Beer Hop Technology

HDI and Apotek helped sponsor the MBAA District Michigan Summer Social. MBAA (Master Brewers Association of the Americas) is a "nonprofit (501 C3) professional, scientific organization dedicated to advance, support, and encourage scientific research into brewing malt beverages and related industries and to make that research available to the public through conventions, discussion groups, journals, publications and seminars." The Summer Social is where "Michigan’s finest brewers will be in attendance celebrating the Brewing Industry". This year marked the 13th edition of the gathering and HDI and Apotek saw this as a tremendous informal way to raise awareness about their great new hop technology.

HDI and Apotek have developed a hop technology that allows abrewing customers to produce bitter beers with 50% to 90% less bittering hops and 50% to 75% less aroma hops for dry hoping. This process has undergone rigorous testing in the lab and field with a full commercial roll out expected this fall.

The highlight of the event was a charity auction where HDI and Apotek donated several items including the auctions highest price item of the day, a beautiful handmade pair of wooden earrings in the shape of hops. The earrings were made by BeerMuse and you can visit the BeerMuse Etsy store at https://www.etsy.com/shop/BeerMuse.

HDI is excited about the future in hops!