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An automotive starting battery is a rechargeable battery designed primarily to deliver a large burst of electrical current over a short period to start a vehicle’s engine. It supplies power to the starter motor, ignition system, and fuel system when the engine is turned on. Typically using lead-acid technology, these batteries are designed for high cranking power rather than deep discharge.
Automotive Starting Battery Market Summary
According to the new market research report “Automotive Starting Battery- Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031”, published by QYResearch, the Automotive Starting Battery market size is projected to reach USD 7564 million by 2031, at a CAGR of 5.9% during the forecast period.
Figure00001. Automotive Starting Battery Market Size (US$ Million), 2020-2031
Source: QYResearch, "Automotive Starting Battery- Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031”
Figure00002. Automotive Starting Battery Top 12 Players Ranking and Market Share (Ranking is based on the revenue of 2024, continually updated)
Source: QYResearch, "Automotive Starting Battery- Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031”
According to QYResearch Top Players Research Center, the global key manufacturers of Automotive Starting Battery include Camel Group, Fengfan, Leoch, Clarios, Jujiang Power Technology, Chuanxi Storage, Ruiyu Battery, Chaowei Power, Chongqing Wanli New Energy, Spaceflight Power Supply, etc. In 2024, the global top five players had a share approximately 62.0% in terms of revenue.
In terms of product type, currently Flooded Battery is the largest segment, hold a share of 57.1%. Flooded batteries remain dominant due to their mature production technology and cost advantages, making them widely used in most vehicle models. Meanwhile, VRLA (Valve-Regulated Lead-Acid) batteries are growing faster in demand, driven by preferences for maintenance-free performance, reliability, and flexible installation, especially in mid-to-high-end vehicles and models equipped with start-stop systems.
In terms of product application, currently Aftermarket is the largest segment, hold a share of 70.0%.OEM is closely tied to vehicle production cycles, with demand fluctuating in line with new car sales. In contrast, the aftermarket is larger and more stable, as batteries are periodic replacement parts, and the rising number of aging vehicles continues to drive replacement demand. The aftermarket is gradually shifting toward high-performance, maintenance-free batteries, with intensifying competition in service networks and branded distribution channels.
Automotive Starting Battery Market Dynamics
Market Drivers:
Growing Vehicle Production: Expansion of passenger and commercial vehicle fleets worldwide continues to drive demand for starting batteries.
Aftermarket Replacement Needs: Shorter battery life in extreme climates and regular wear and tear sustain steady replacement cycles.
Rising Vehicle Electrification (12V Loads): Even as hybrid and mild hybrid vehicles grow, 12V starting batteries remain essential for auxiliary systems.
Restraint:
Shift Toward Fully Electric Vehicles: Pure battery electric vehicles (BEVs) often eliminate the need for traditional starting batteries, gradually reducing the addressable market.
Price Sensitivity: Intense competition and commoditization in lead-acid battery segments pressure margins.
Opportunity:
Start-Stop Systems: Increasing penetration of start-stop technology in internal combustion vehicles fuels demand for more advanced AGM/EFB batteries.
Battery Recycling & Circular Economy: Investments in recycling capabilities open cost savings and sustainability branding opportunities.
About The Authors
Airong Wang– As a Junior Analyst with two years of experience at QYResearch, I specialize in market research and the preparation of in-depth industry reports. With a strong foundation in data collection and analysis, I effectively identify key market trends, assess competitive landscapes, and provide actionable insights for clients.
Leveraging my academic background in logistics and auto, I bring a technical understanding of the industry, which enhances the quality of my analysis and reports. My expertise lies in conducting feasibility studies, identifying growth opportunities, and helping businesses make informed, strategic decisions.
Email: wangairong@qyresearch.com
About QYResearch
QYResearch founded in California, USA in 2007.It is a leading global market research and consulting company. With over 17 years’ experience and professional research team in various cities over the world QY Research focuses on management consulting, database and seminar services, IPO consulting, industry chain research and customized research to help our clients in providing non-linear revenue model and make them successful. We are globally recognized for our expansive portfolio of services, good corporate citizenship, and our strong commitment to sustainability. Up to now, we have cooperated with more than 60,000 clients across five continents. Let’s work closely with you and build a bold and better future.
QYResearch is a world-renowned large-scale consulting company. The industry covers various high-tech industry chain market segments, spanning the semiconductor industry chain (semiconductor equipment and parts, semiconductor materials, ICs, Foundry, packaging and testing, discrete devices, sensors, optoelectronic devices), photovoltaic industry chain (equipment, cells, modules, auxiliary material brackets, inverters, power station terminals), new energy automobile industry chain (batteries and materials, auto parts, batteries, motors, electronic control, automotive semiconductors, etc.), communication industry chain (communication system equipment, terminal equipment, electronic components, RF front-end, optical modules, 4G/5G/6G, broadband, IoT, digital economy, AI), advanced materials industry Chain (metal materials, polymer materials, ceramic materials, nano materials, etc.), machinery manufacturing industry chain (CNC machine tools, construction machinery, electrical machinery, 3C automation, industrial robots, lasers, industrial control, drones), food, beverages and pharmaceuticals, medical equipment, agriculture, etc.
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