VIDEO 2014 THE YEAR OF THE ICE BUCKET THATs
VIDEO 2014 THE YEAR OF THE ICE BUCKET THAT REVOLUTIONIZED DIGITAL MARKETING
It was one of the topics of the year on social networks. And the matter is not necessarily an advertisement, but quite the opposite.
Celebrities poured cold water on each other live and help fire solidarity online.
"I'm going to challenge Ellen Degeneres and Barack Obama and Chris D'Elia," Justin Bieber said before throwing a bucket of cold water on himself.
Facebook creator Mark Zuckerberg thanked New Jersey Governor Chris Christie for challenging him, before getting wet and nominating Bill Gates. See here the video of both challenges:
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"I want to thank Ingrid Michaelson and Lily Aldridge for this challenge," singer Taylor Swift clarified in her video, before nominating Selena Gomez, Emma Stone and Ed Sheeran through her blog.
Thus, in less than a week, the chain of the most popular meme of the year has been created : the challenge of the cold water bucket (or the ice bucket challenge, in English).
Quite a challenge for the promoters of digital marketing, who are still studying how these phenomena can go viral as part of a well-designed marketing plan, which can also be used by companies that are willing to increase sales.
Once challenged there were two options: donate $ 100 to the ALS Organization or submit to the cold of a bucket of ice water in front of a camera in less than 24 hours.
The organization, which is fighting to find a cure for Amyotrophic Lateral Sclerosis (ALS), has managed to raise $ 36 million with this campaign that has gone viral on the internet and has been joined by many well-known faces.
A campaign that initially only sought to raise awareness about the degenerative disease that affects some 30,000 Americans and 3,000 Mexicans.
So many celebrity videos have made almost 2 million people dare to donate money to the organization.
According to Facebook, its users have shared more than 11.2 million of these videos between June 1 and December 15.
On Twitter, the phenomenon has been mentioned more than 22 million since July 29.
And the incredible amount of money they have raised so far far exceeds the million dollars the association had raised during the same time last year.
The disease has affected other public figures, such as Italian soccer player Stefano Borgonovo, who passed away last year, and Stephen Hawkings, the physicist who has lived with the disease since he was 21 years old, although life expectancy is usually two to two. five years after diagnosis.
The digital tsunami surprises us more every day.
People no longer disconnect from the internet . Content is the essence of online sales. People don't want to see traditional ads.
No ad campaign for the Association could have been as effective as this. Marketing has changed forever.
Resources:
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