The Palatants
market is projected to reach US$ 1,871.24 million by 2028 from US$ 1,296.57
million in 2022. It is expected to grow at a CAGR of 6.3% during 2022-2028.

Palatants are ingredients specially designed to make pet
foods, treats, and supplements taste better, ensuring that pets receive the
vital nutrients they need. Rising popularity of pet humanization and changing
consumer perception regarding pet health are the major factors driving the
market. The major players in the palatants market focus on strategies such as
partnerships with distributors, project contracts, and sales & distribution
channel enhancement to expand their footprint worldwide, increase their customer
base, and fulfill the growing demand.

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The List of Companies –

-         
Kerry Group
Plc

-         
Archer-Daniels
Midland Co

-         
AFB
International Inc

-         
BHJ AS

-         
Bitek
Industries Pty Ltd

-         
Symrise AG

-         
Innov Ad
NV/SA

-         
Kemin
Industries Inc

-         
Ohly GmbH

-         
Trilogy
Essential Ingredients Inc

Based on region, the palatants
market is segmented into North America, Europe, Asia Pacific (APAC), the Middle
East & Africa (MEA), and South & Central America. In 2021, North
America held the largest share of the market. Asia Pacific is estimated to
register the highest CAGR during the forecast period. The market in Asia
Pacific is subsegmented into Australia, China, India, Japan, and the Rest of
Asia Pacific. Countries such as Australia, China, India, Japan, Singapore,
Malaysia, and Indonesia have diverse pet food manufacturing industries.

Many small and large-scale pet
food manufacturing companies have a presence in India, China, and Japan. China
is a major palatants market in the region. The largest population in the world,
one-child policy, and youthful demographics represent a significant number of
pet owners in China. The rapid adoption of the advanced technologies and
processes along with research and development in the pet food and animal feed
market is anticipated to increase the pet food demand.

The demand for nutrient-rich, premium, and personalized pet
food has increased due to the rising consumer preferences for varied food. This
has led to the development of innovative, safe, and premium quality palatants.
Major market players are diversifying product portfolios by including organic,
natural, and phytonutrient-rich products to gain a competitive edge. In May
2022, Kemin Nutrisurance declared the launch of the PALASURANCE A DC70-380
Liquid and PALASURANCE C75-90 Dry two palatant enhancer in Europe. The palatant
enhancer contains natural ingredients that help pet food manufacturers develop
premium pet food products. Moreover, several players in the palatants market
are engaged in the production of custom palatants.

The companies are also involved in research and development
activities to introduce nutrient-rich and palatable pet food products. For
instance, SPF International's research and development department has focused
on designing a product that can provide the optimum sensorial profile to improve
the kibble's smell while maintaining palatability. Thus, increasing product
innovations and growing research are expected to provide lucrative
opportunities in the palatants market during the forecast period.

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TABLE OF CONTENTS

1. Introduction

   1.1 Study Scope

   1.2 Research Report
Guidance

   1.3 Market
Segmentation

         1.3.1 By Form

         1.3.2 By
Category

         1.3.3 Source

         1.3.4 By
Geography

2. Key Takeaways

3. Research Methodology

   3.1 Coverage

   3.2 Secondary
Research

   3.3 Primary
Research

4. Landscape

   4.1 Market Overview

         4.2.1
Bargaining Power of Suppliers

         4.2.2
Bargaining Power of Buyers

         4.2.3 Threat
of New Entrants

         4.2.4
Intensity of Competitive Rivalry

         4.2.5 Threat
of Substitutes

   4.3 Ecosystem
Analysis

   4.4 Expert Opinions

5. Key Industry Dynamics

   5.1 Market Drivers

         5.1.1 Rising
Popularity of Pet Humanization

         5.1.2
Changing Consumer Perception Regarding Pet Health

   5.2 Market
Restraints

         5.2.1
Stringent Regulatory Framework

   5.3 Market
Opportunities

         5.3.1
Increasing Product Innovation

   5.4 Future Trends

         5.4.1
Increasing Consumer Preference for Clean Label Products

   5.5 Impact Analysis
of Drivers and Restraints

6. Analysis

7. By Form

8. By Category

Continued…

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