Lip and cheek tint are sheer, transparent
or tinted, shades of color products that gives a little bit of color to cheeks
and lips. As the name suggests, they offer benefits of both lipstick and a
blush in a single make up item, and the product can be used as lipstick and
blush. Lip and cheek tints are much lighter and natural-looking as compared to
regular lipstick or a blush powder and are easier to combine with other makeup
products. They are moisturizing in nature and can be prepared using natural
ingredients. The products are becoming extremely popular these days as they do
no harm the skin. Hence, demand for lip
and cheek tint market is likely to increase during the forecast
period.

Cosmetics have become an integral part of
an individual’s life. Growing population of working women in emerging
economies, the rising minimal make up trend, and preference for cosmetic
products which are handy and easy to use while travelling or attending social
meetings are factors driving the lip and cheek tint market.

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Growing concerns related to prolonged sun
exposure, dryness, premature aging, and lip darkening have resulted in
increased demand for lip and cheek tint products among consumers across the
world.

The ongoing trend of personal grooming and
wellness is driving an increasing number of male consumers to adopt these
products. Manufacturers such as Brickell Men’s Products have launched ‘no
shine, natural and organic matte finish chapstick,’ which is specially
developed to attract the male audience.

Manufacturers are coming up with innovative
strategies to increase their consumer base by introducing products such as
vegan and herbal products which are gaining popularity in the current market
scenario due to consumer awareness.

Chemicals used in manufacturing of these
products can harm an individual’s skin or other parts of the body. Moreover,
extensive use of color cosmetic products on eyes and lips can lead to skin
issues and consequential health hazards. Therefore, increase in awareness about
probable side effects of cosmetics and skin concerns among customers is an
important factor that limits the growth of the lip and cheek tint market.

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Asia
Pacific to Hold Major Share of the Global Lip and Cheek Tint Market

In terms of region, the lip and cheek tint
market can be divided into North America, Europe, Asia Pacific, Middle East
& Africa, and South America.

Asia Pacific accounts for a prominent share
of the global market due to globalization and emerging economies. South Korea
is the dominating region in terms of manufacturing and consumption of cosmetic
products due to presence of numerous manufacturers and large number of people
using beauty products irrespective of their gender.

On the other hand, the market in Europe is
estimated to expand at a notable growth rate during the forecast period. Europe
is likely to be followed by markets in North America, the Middle East, Africa,
and South America during the forecast period.

Key
Players Operating in the Global Lip and Cheek Tint Market

·        
Avon Products, Inc.

·        
L’oréal S.A.

·        
Unilever Plc

·        
Kao Corporation

·        
The Estee Lauder Companies Inc.

·        
The Procter& Gamble Company

·        
Shiseido Company, Limited

·        
Revlon, Inc.

·        
Skin Food Co., Ltd.

·        
Natura & Co.

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Constant innovations are happening in the
lip and cheek tint market to make better products to fuel consumer demand, thus
creating opportunities for manufacturers. Lip and cheek tints are available in
different forms including gel, cream, and liquid, and are easy to apply, blends
easily with skin, and are available in a variety of shades. Apart from these
benefits, they are easy to carry, affordable, long lasting, and have
multi-purpose use.

The rising influence of social media and
increasing internet penetration attracts consumers toward e-commerce to buy
personal care products. Manufacturers offering discounts and other promotional
offers to boost sales is increasing the revenue of lip tint and cheek tint
products.