Denim Jeans Market Size To Reach $121.50 Billion By 2030

The global denim jeans market was valued at USD 86.66 billion in 2024, and it is anticipated to grow at a compound annual growth rate (CAGR) of 5.9% from 2025 to 2030. The market's expansion is primarily driven by the continuous evolution of consumer trends and an increasing preference for appealing fashion and beauty standards, alongside consistent product innovations by companies. Manufacturers are actively introducing new designs, styles, trends, and color variations, which are significantly boosting the demand for denim jeans across various demographics.

A notable factor contributing to the market's growth is the heightened fashion consciousness among both the millennial and baby boomer generations. This shift in consumer behavior has prompted manufacturers to continuously focus on launching updated and improved versions of denim jeans to cater to the dynamic expectations of these age groups.

For instance, in July 2022, Abercrombie & Fitch unveiled its 2022 denim collection for kids, which introduced expanded options for fit and sizing. The new collection features an elevated size range, offering sizes from 5/6 to 17/18, and includes short, regular, and long-length options across all sizes, with the addition of waistband adjusters for enhanced comfort and flexibility. The company’s extensive research into parental preferences for children's clothing further underscores the industry's commitment to customer-centric product development.

In addition, the growing trend of loose-fitting clothes among the female population for various occasions is creating lucrative opportunities for the denim jeans market. This shift toward comfort-oriented fashion is expected to significantly influence future product offerings. Furthermore, the rise in the working-class population and the increasing adoption of business casual attire in workplaces are also anticipated to favorably impact the demand for denim jeans during the forecast period.

Curious about the Denim Jeans Market? Download your FREE sample copy now and get a sneak peek into the latest insights and trends.

Detailed Segmentation:

End-Use Insights

In 2024, men accounted for a significant 53.2% of the revenue share in the global denim jeans market. This growth can be attributed to the increasing acceptance of patched and studded jeans within the men’s fashion segment. Historically, denim jeans were primarily seen as manual labor attire, but over time, they have evolved to become more widely accepted and embraced among the male population worldwide. As denim jeans become a versatile fashion item, their appeal continues to grow across diverse male consumer groups.

Distribution Channel Insights

In 2024, offline sales captured the largest share of the denim jeans market, accounting for 78.8% of the revenue. This dominance is driven by the rise in the number of fashion clothing stores and specialty retailers, along with the availability of high-quality and cost-effective products that attract a larger number of customers. Offline channels remain essential in the denim jeans industry, offering consumers the ability to physically experience and try on products before purchasing, which strengthens their market position.

Regional Insights

The North America denim jeans market held a substantial 31.2% share of the global market in 2024. The region’s market growth can be attributed to the presence of globally recognized and popular denim brands, which continually innovate their offerings to cater to the evolving customer preferences for colored denim trousers and other fashionable denim collections. These ongoing innovations and the strong brand presence contribute to the steady growth of the denim jeans market in North America.

Key Denim Jeans Companies:

The following are the leading companies in the denim jeans market. These companies collectively hold the largest market share and dictate industry trends.

• Levi Strauss & Co.
• VF Corp.
• The Gap, Inc.
• H&M Hennes & Mauritz AB
• Kering S.A.
• Pepe Jeans S.L.
• PVH Corp.
• Bestseller A/S
• U.S. Polo Assn.

Recent Developments

• In August 2024, Wrangler launched a new women's denim collection called Bespoke, designed specifically by an all-female team to cater to women's diverse needs. This innovative line features three styles: bootcut, skinny, and flare jeans, all created with input from women to ensure they meet real-world fit and comfort requirements. The Bespoke collection incorporates advanced fit technology aimed at eliminating common issues like waist gaps.
• In April 2024, Lee launched a new women's denim collection titled "Denim Beyond Definition," designed by renowned Indian couturier Suneet Varma in collaboration with Ace Turtle, the brand's exclusive licensee in India. This collection aims to redefine denim elegance and is part of Lee's strategy to provide a fashion-forward experience for its customers.

 Order a free sample PDF of the Market Intelligence Study, published by Grand View Research.