Pocket MIFI Market Research： the global Pocket MIFI market size is projected to reach USD 19.66 billion by 2031

Pocket MIFI is a portable wireless Internet access device, usually in the shape of a USB flash drive or a small power bank, with a built-in SIM card or eSIM chip, which can convert mobile network signals (4G/5G) into WiFi hotspots for sharing with mobile phones, tablets, notebooks and other terminals. Its core features are that it is ready to use and can be carried with you, making it suitable for travel, outdoor or temporary network demand scenarios. Some models support multi-device connection, large-capacity battery life, or manage traffic through APP, which solves the problem of traditional broadband being immovable and mobile hotspots consuming power quickly, and is a lightweight solution for flexible Internet access.

By converting cellular network signals into personal WiFi hotspots, portable MIFI not only provides the convenience of network connection, but also expands the possibility of wireless Internet access. With the development of technology, future portable WiFi devices will be lighter, faster and have more intelligent functions, adding more convenience to users' mobile life. Portable MiFi has gradually developed from the 3G network era to the 4G and 5G networks. The equipment that converts network signals into WiFi signals has largely met the network needs of business people and tourists who need to work on the go.

The development of portable MiFi has mainly gone through three generations of products. The first generation is a portable WiFi plugged into the USB interface of a computer. Its principle is to share the wired broadband to form a temporary wireless network and share it with other wireless terminal devices. The second generation is a portable MiFi presented in the form of a Sim card. It is mainly used to apply for traffic cards through the three major operator platforms for Internet access. But now mobile phones all have the function of sharing hotspots. The second generation of portable WiFi reforms has begun to be gradually eliminated, and the third generation of portable WiFi has continued to derive. The third generation of portable WiFi is a portable WiFi with a power bank function, and no Sim card is required. It has a built-in communication chip, and automatically selects the network with the best signal to connect to the Internet according to the signal strength of the operator at the location. Through the hotspot method, multiple devices can be connected to the Internet at the same time, with high-speed Internet access throughout the process, unlimited traffic and no speed reduction. Portable WiFi can also provide charging functions for wireless terminal devices such as mobile phones to solve the problem of battery life. This type of portable WiFi is also the most popular portable WiFi on the market.

At the beginning of 2020, the COVID-19 epidemic broke out, and domestic and foreign travel was restricted. The portable MIFI industry reached a historical freezing point. In 2022, the epidemic subsided, and the global travel and tourism industry grew explosively. The portable MIFI industry also ushered in a period of rapid development. In 2024, the global portable MIFI industry market size reached US$6.1 billion, an increase of 19.9% ​​over 2023. Among them, Asia-Pacific is the world's largest market region, especially China, Japan, South Korea, Australia and Southeast Asian countries, with the booming tourism industry, the growth rate far exceeds that of Europe and the United States. There are great differences in the operation modes of portable MIFI in different regions of the world. In China, the main income comes from the equipment itself and the subsequent traffic renewal, while other countries such as Japan and South Korea mainly charge rental fees for overseas tourists through the rental of portable MIFI, and generally do not directly sell the product itself. In terms of income, the income from physical products is far lower than the service income such as traffic rental and renewal.

In the current competitive landscape of the portable WiFi industry, the core manufacturers mainly include ZTE, Huawei, Beijing Zhongyuan Yishang Technology, Gexing Technology, Vision Inc, TP-LINK, Telecom Square, NETGEAR, Telstra, Inseego, SK Telecom, Vodafone, SIMO Corporation, Optus, Global Roaming (Beijing) Technology, KT Co., Ltd, Mobile Planning (Benefit Japan), Ucloudlink Group, FSMobile (FUJISOFT), LG Uplus Corp, TravelWifi, Wuhan Baoji Electronic Technology, Tianjin RoamWiFi Technology, Inbound Platform Corp., My Webspot, etc. According to our data, in 2024, the world's first-tier manufacturers are mainly ZTE, Huawei, and Beijing Zhongyuan Yishang Technology, and the first-tier manufacturers account for about 20.77% of the market share; the second-tier manufacturers are Gexing Technology, Vision Inc, TP-LINK, Telecom Square, NETGEAR, Telstra, etc., with a total share of 13.43%. Although the market has undergone years of development and the products seem to have matured, the focus of competition is still limited to shallow dimensions such as price, appearance design, and additional functions, as well as fierce competition for marketing minds. Many brands mostly use "public version" solutions in terms of product motor performance and process details, lacking differentiated innovation. It is expected that industry competition will become more intense in the next few years, especially in the Chinese market.

The use scenarios of portable WiFi are very wide. Tourism and business travel occupy a large market share. According to our data, the tourism and business travel market size in 2024 is about US$2.3 billion. In addition to common scenarios such as travel and business trips, it is also suitable for users who are temporarily unable to obtain fixed broadband services. In some temporary activities or on-site reports, portable WiFi devices can also play an important role, providing stable network connections for multiple devices on site to ensure the smooth progress of the activities. In addition, the proportion of portable WIFI as a home network source is also increasing year by year.

The portable MiFi industry is in a stage of rapid change and deep integration, and its development is driven by multiple factors such as technology iteration, market demand differentiation and policy guidance. From the current situation of the industry, the market competition pattern shows the characteristics of coexistence of head concentration and emerging brands. Head companies such as ZTE and Huawei occupy a dominant position with their technology and reputation accumulation. At the same time, small and medium-sized brands enter the market segment through differentiated positioning, forming a multi-level competition situation. On the technical level, the integrated application of 5G and Wi-Fi 6 technologies significantly improves device performance, not only achieving breakthroughs in transmission rate and stability, but also extending battery life through low-power design. However, limited by the base station coverage density and tariff model, the popularization of 5G devices still needs time to verify. In terms of application scenarios, it extends from a single mobile scenario to a diversified ecosystem. In addition to traditional home entertainment, travel and business, the demand for emerging scenarios such as medical care, education, transportation and logistics is growing rapidly, driving the evolution of device functions towards modularization and customization.


According to the new market research report “Pocket MIFI- Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031”, published by QYResearch, the global Pocket MIFI market size is projected to reach USD 19.66 billion by 2031, at a CAGR of 18.0% during the forecast period.

Figure. Global Pocket MIFI Market Size (US$ Million), 2020-2031

Source: QYResearch, "Pocket MIFI- Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031”

Figure. Global Pocket MIFI Top 25 Players Ranking and Market Share (Ranking is based on the revenue of 2024, continually updated)

Source: QYResearch, "Pocket MIFI- Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031”

According to QYResearch Top Players Research Center, the global key manufacturers of Pocket MIFI include ZTE, Huawei, Beijing Zhongyuan Yishang Technology, Gexing Technology, Vision Inc, TP-LINK, Telecom Square, NETGEAR, Telstra, Inseego, etc. In 2024, the global top five players had a share approximately 26.0% in terms of revenue.


About The Authors
Xinxin Wang - Lead Author
Email: wangxinxin@qyresearch.com
Xinxin Wang As an analyst who has been immersed in the Machinery & Equipment, Advanced Manufacturing etc. industries for many years, I am full of love and respect for this industries. My work experience and professional skills have given me an in-depth understanding of industry dynamics, and I have a keen insight into market trends and developments in this industries. I am able to discover potential market opportunities and threats through data analysis and provide data support for the company's strategic decisions.

In terms of analysis methods, I am proficient in various data analysis methods and models, such as descriptive statistics, cluster analysis, etc. In terms of data sources, I pay attention to various public data sources and industry reports, and also obtain customized data through surveys and interviews. This method allows me to have a more comprehensive understanding of the market situation and provide a more reliable basis for the analysis results.

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