India Mobile Phone Accessories Market Is
Estimated To Witness High Growth Owing To Increasing Penetration of Smartphones
& Growing E-commerce Industry



The India mobile phone accessories market is estimated to be valued at
US$2,238.4 million in 2022 and is expected to exhibit a CAGR of 9.72% over the
forecast period (2023-2030), as highlighted in a new report published by
Coherent Market Insights.



A) Market Overview:

The India mobile phone accessories market offers various accessories such as
power banks, earphones, cases and covers, screen guards, chargers, and memory
cards. These accessories enhance the functionality, durability, and aesthetics
of smartphones, thereby gaining popularity among consumers. With the increasing
penetration of smartphones and the growing e-commerce industry, the demand for mobile
phone accessories is expected to witness significant growth in the Indian
market.



B) Market Dynamics:

- Driver 1: Increasing Penetration of Smartphones

The increasing adoption of smartphones in India is one of the major drivers
fueling the growth of the mobile phone accessories market. As smartphone usage
becomes more prevalent, consumers are seeking high-quality accessories to
enhance their smartphone experience. Furthermore, the availability of
affordable smartphones has expanded the consumer base, leading to higher demand
for accessories.



- Driver 2: Growing E-commerce Industry

The rapid growth of the e-commerce industry in India has played a key role in
the success of the mobile phone accessories market. E-commerce platforms offer
a wide range of accessories with competitive pricing, convenience, and doorstep
delivery. The ease of online shopping, coupled with lucrative offers and
discounts, has encouraged consumers to purchase mobile phone accessories
online, driving market growth.



C) Segment Analysis:

The power banks segment dominates the India mobile phone accessories market.
Power banks are essential for smartphone users, as they provide portable
charging solutions. With the increasing usage of smartphones and the need to
stay connected throughout the day, the demand for power banks is expected to
drive segment growth. Additionally, advancements in technology have led to the
development of power banks with higher capacities and fast-charging
capabilities, further boosting market demand.



D) PEST Analysis:

- Political: The Indian government's "Make in India" initiative
promotes domestic manufacturing, which has led to the establishment of mobile
phone accessory manufacturing units in the country.

- Economic: The growth of the mobile phone accessories market in India has
contributed to job creation and economic development.

- Social: Increasing smartphone ownership has led to a change in consumer
behavior, as individuals seek accessories to personalize and protect their
devices.

- Technological: Advancements in technology, such as fast-charging capabilities
and wireless connectivity, have led to the development of innovative mobile
phone accessories.



E) Key Takeaways:

- The India mobile phone accessories market is expected to witness high growth,
exhibiting a CAGR of 9.72% over the forecast period, due to increasing
smartphone penetration and the growing e-commerce industry.

- The southern region of India is expected to be the fastest-growing and
dominating region, driven by the presence of major metropolitan cities and a
large consumer base.

- Key players operating in the India mobile phone accessories market include
Kingston Technology Corporation, Apple Inc., SanDisk Corp., Samsung Electronics
Co. Ltd., Skullcandy, Inc., Microsoft Corporation, Sony Corp., Capdase
International Limited, and Moshi, by Aevoe Group. These players focus on
product innovation, strategic partnerships, and online distribution to gain a
competitive advantage in the market.



In conclusion, the India mobile phone accessories market is witnessing
significant growth due to the increasing adoption of smartphones and the
growing e-commerce industry. With the availability of a wide range of
accessories and online shopping convenience, consumers are increasingly
investing in mobile phone accessories to enhance their smartphone experience.
The market is expected to witness continued growth in the coming years, driven
by technological advancements and expanding consumer base.