India
Ready to Mix Food Market Is Estimated To Witness High Growth Owing To
Increasing Disposable Income And Rising Demand For Convenient Food Products

The global India Ready to Mix Food
Market is estimated to be valued at US$ 284.38 Mn in 2020 and is expected to
exhibit a CAGR of 16% over the forecast period 2021-2028, as highlighted in a
new report published by Coherent Market Insights.



Market Overview:

Ready to mix food products are gaining popularity in the Indian market due to
their convenience and ease of preparation. Ready to mix food products include
various food items such as breakfast mixes, dessert mixes, curry and soup
mixes, and others. These products are pre-packaged with all the necessary
ingredients and spices, allowing consumers to quickly prepare a delicious meal
at home. The increasing disposable income of consumers and their busy
lifestyles are driving the demand for ready to mix food products in India.



Market Dynamics:

The India Ready to Mix Food Market is driven by two main factors - increasing disposable
income and rising demand for convenient food products.



1. Increasing Disposable Income: With the growing economy and rising income
levels, consumers in India have more spending power. This has led to an
increase in discretionary spending on convenience foods. Ready to mix food
products provide an easy and time-saving solution for busy individuals who want
to enjoy homemade meals without the hassle of cooking from scratch.



2. Rising Demand for Convenient Food Products: The fast-paced lifestyle of
urban consumers has led to an increased demand for convenient food options.
Ready to mix food products offer the convenience of quick and easy meal
preparation, allowing consumers to save time without compromising on taste.
These products are particularly popular among working professionals, students,
and young families who have limited time for cooking.



Segment Analysis:

The India Ready to Mix Food Market can be segmented into various categories
based on product type, distribution channel, and region. Among the product type
segments, breakfast mixes dominate the market due to their high demand and
versatile nature. Breakfast mixes include items such as idli/dosa batter,
pancake mix, and cereal mixes. These products are widely consumed across India
and are popular among all age groups.



PEST Analysis:

- Political: The Indian government has been supportive of the food processing
industry and has implemented various policies and initiatives to promote its
growth.

- Economic: The growing Indian economy and increasing disposable income of
consumers have contributed to the growth of the ready to mix food market.

- Social: Changing lifestyles, urbanization, and a shift towards convenience
foods have influenced the demand for ready to mix food products in India.

- Technological: Advancements in food processing technology have improved the
shelf life and quality of ready to mix food products, making them more
appealing and convenient for consumers.



Key Takeaways:

- The India
Ready To Mix Food Market Size is expected to witness high growth,
exhibiting a CAGR of 16% over the forecast period, due to increasing disposable
income and rising demand for convenient food products.

- The southern region of India is the fastest-growing and dominating region in
the market due to its strong culinary culture and preference for homemade style
meals.

- Key players operating in the global India Ready to Mix Food Market include
Indian Tobacco Company, Mavalli Tiffin Room, Gits Food Products Pvt. Ltd.,
Kohinoor Foods, Priya Foods, and Bambino Agro-Industry. These players are
focusing on product innovation and marketing strategies to expand their market
presence and cater to the evolving consumer demands in the ready to mix food
segment.