Eyeliner Market is Thriving According to New

Eyeliner Market is Thriving According to New Report:
Opportunities Rise For Stakeholders by 2028

Market Overview

According to the latest report by Market Research Future
(MRFR), the Global Eyeliner Market is projected to reach the market value of
USD 9,026.2 Million by 2028 with a substantial growth rate of 5.34% during the
forecast period (2018-2028).

After carefully analyzing the current trends, MRFR states
that the global eyeliner market is on its way to become a highly profitable
venture in the coming years owing to the increasing use of eyeliners. Also,
continuous technological advancements and innovations supporting the
manufacturing of a broad range of eyeliners worldwide will be instrumental in
the strong market growth. Product innovation and developments are the
significant factors contributing to the growth of eyeliner
market analysis across the globe. In addition, growing number of people
across developed regions are actively opting for organic cosmetics on account
of the growing consumer awareness regarding the adverse effects of chemical or
synthetic products. This will result to an increased demand for organic
eyeliner in the coming years.

The eye makeup products have become some of the most popular
cosmetics in the recent past, as a result of the increase in per capita
disposable income and the subsequent change in consumer spending behaviour.
Another factor that helps the market bring in massive business is the presence
of premium and high-end brands that capture the attention of a large portion of
the global population.

On that note, the surging middle-class population in
developing markets like Asia Pacific and Latin America will most likely result
in the exponential growth of the eyeliner market. Additionally, the continuous
introduction of innovative and new eyeliner products that cater to the modern
lifestyle of customers will elevate the market position as well. To illustrate,
in June 2018, Fenty Beauty had launched a liquid eyeliner named Flyliner
whereas, in July 2015, Eyeko US had introduced a sports waterproof eyeliner in
the United States (US).

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Competitive Dashboard

Marie Dalgar (China), Flamingo Beauty Supply (US), Iredale
Mineral Cosmetics, Ltd. (US), Sisley Paris (France), Christian Dior SE
(France), Jordana Cosmetics Corporation (U.S.), Markwins International Corp.
(US), Chanel S.A. (France), The Estée Lauder Companies Inc. (US), Mary Kay Inc.
(US), L’Oréal S.A (France), Shiseido Co. Ltd (Japan), Kazi Lan Carslan (China),
LG Household & Health Care Ltd. (South Korea), AmorePacific Corporation
(South Korea), and Kao Corporation (Japan) are some of the leading companies
making a mark in the global eyeliner market.

Segmental Analysis

The report by MRFR includes an extensive segmental analysis
of the eyeliner market based on type, end user and distribution channel.

Based on type, the global eyeliner market is segmented into
liquid, gel/cream, kohl and others. Out of these, the liquid segment dominated
the market with the largest share of 39.13% in 2017. The segment will see
further expansion during the forecast period at a CAGR of 5.24%, whereas the
gel/cream segment is expected to surge at the highest growth rate of 5.58% from
2018 to 2028. The strong presence of the liquid eyeliner market is the result
of its elevated demand owing to its benefits like minimal clumping, bold
colors, availability of waterproof variants, and easy removal. These are also
smudge-proof, which further augments its demand among consumers looking for eye
makeup products for a longer duration.

Based on end-user, the eyeliner market can be broken down
into women and men. Among these, the women segment garnered the larger market
share of 97.63% in the year 2017.and is expected to witness the higher CAGR of
5.36% during the forecast period. The men segment was is  projected to exhibit a CAGR of 4.45%. The
women segment has noted the high growth trajectory due to the increasing
importance for eye beautification coupled with evolving lifestyle patterns and
rising fashion trends as well as concepts around the world.

The various distribution channels in the global eyeliner
market are store-based, non-store-based and others. Here, the store-based segment
led the market with the maximum share of 67.71% in 2017 and is projected to
witness the growth rate of 4.99% during the assessment period. Furthermore, the
non-store-based segment is projected to witness the higher CAGR of 6.03% during
the forecast period. The store-based distribution channel is the most preferred
mode by the customers as it offers a one-stop shopping experience.

Regional Outlook

MRFR analyzes the current trends in the global eyeliner
market across the key regions of Europe, Asia Pacific, South America, North
America and the Middle East & Africa. Globally, Europe has been the leading
regional market with the share of 30.24% in 2017. It is poised to surge at a
CAGR of 4.95% during the review period. The growth of the eyeliner market is attributed
to various factors. Improvements in current lifestyles are majorly affecting
the growth of the Europe eyeliner market. Consumers have now become conscious
regarding the use of cosmetics in daily life, which is escalating the sales of
eyeliner in European countries. Key players in the eyeliner market are focused
on increasing the production capacity owing to the high demand for the product.
Moreover, manufacturers are focusing on collaborating with e-commerce companies
to enhance their overall sales.

On the other hand, Asia Pacific held a significant share in
the global eyeliner market in 2017 with a market value of USD 1,302.3 million
in 2017. Burgeoning population in the developing countries and the increasing
per capita disposable income will buoy the market position in Asia Pacific for
eyeliners in the coming years. Apart from this, the growing consumer spending
on lifestyle products will most likely have a positive impact on the growth of
regional sale. In the region, China held the largest share in 2017, with the
predictions of it retaining its leading position throughout the review period.
But it is India that will observe a considerable growth rate of 6.22% from 2018
to 2028.

Other than these regions, North America is another strong
contender in the global eyeliner market, having accounted for 21.41% of the
total market share in 2017. The regional market will surge at a moderate growth
rate from 2018 to 2028. The lucrative market growth has been the result of the
expansion of the eyeliner product portfolios by renowned manufacturers along
with constant innovation in eyeliners.