Tomato Powder Market Size is set to experience a

Tomato Powder Market, Size is set to experience a significant growth rate

Tomato powder is a powdered form of tomatoes. The product is
made by turning fresh tomatoes into a slurry and then spray drying the same to
create a fine powder with uniform level of consistency. It helps add tomato
flavor to different types of dishes and recipes. Tomato powder can be used as a
direct substitute of tomato paste and boasts a longer shelf life as compared to
the former. The consumption of tomato helps with numerous health benefits like
improving eyesight, reduce the risk of heart diseases and cancer, reduce blood
pressure instances, and so on. The vast array of health benefits of tomatoes
helps contribute to the growth of the market. The global tomato
powder market is projected to grow at a CAGR of 3.6% during the
forecast period of 2017 to 2023. Due to its wide-range of applications in the
F&B industry as a flavoring attribute, the demand for the market is
expected to grow in the coming years. Additionally, changing consumer lifestyle
coupled with the growing consumption of processed foods are also causing an
upward growth movement of the market. However, the presence of lycopene in
tomatoes causes allergies to various consumers, which can thereby hamper the
growth of the tomato powder market in the forthcoming years. 

Market Segmentation

The global tomato powder market segment is divided on the
basis of process and application.

By process, the market includes cold break, hot break, and
warm break. The hot break segment dominates the market and is expected to grow
the fastest among the other segments. This is because it produces a denser and
much more viscous product as and when it is reconstituted and has its
application in food and nutrition.

By application, the market includes soup mixes, curries and
gravies, seasoning and savories, baby foods, snack foods, and others. The
seasonings and savories segment is the market dominator and is expected to hold
on to its standings in the coming forecast period as well. The growth of the
segment can be attributed to the rising consumption of seasonings and savories
in the global market.

Competitive Landscape

Some of the major players in the global tomato powder market
include companies like Garlico Industries Ltd. (India), Lycored (U.K.), Grupo
Empresarial Agraz, S.L. (Spain), Hangzhou Qincheng Trade Co. Ltd (Beijing),
Bata Food (Turkey), Aarkay Food Products Ltd. (India), Cmec Xinjiang Foodstuff
Co. Ltd. (China), and others.

Regional Analysis

The regional analysis of the global tomato powder market
covers the following regions: Asia Pacific, Europe, North America, and the Rest
of the World (RoW).

The tomato powder market is dominated globally by the Asia
Pacific region followed by North America. In Asia Pacific, both India and
China, the economic giants of this region, are the major consumers of tomato
powder. This is due to the growing consideration and consumption of tomato as a
major food ingredient in various products. The North American region stands
second in terms of the tomato
powder market share. This is because of the ameliorating
importance of tomato as an integral diet component in Americas and is
consistently used in various recipes therein. It is also worth noting that the
US accounts for the largest market share holder of tomato powders in this
region.

Europe is reported to also experience somewhat growth in the
tomato powder market due to the changing consumer lifestyle and consumption
patterns. Regions like Netherlands and Spain contribute majorly to the region’s
growth potential with increasing production of tomatoes therein. Lastly, it is
believed that increasing focus on R&D activities can contribute to the
market growth of tomato powders in the Rest of the World region.

Feb 28th, 2019, a study conducted by Xiang-Dong Wang
in the Nutrition and Cancer Biology Lab revealed that the high consumption of tomatoes
can help reduce the risk of liver cancers. The study stated that tomatoes are
rich in antioxidants, which can help reduce or prevent fatty liver diseases,
inflammation, and liver cancer.

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