Raisins Market Size Expansion Strategies

Raisins Market Size Expansion Strategies and Business Module Analysis

Market Overview

Global Raisins Market is slated to register a CAGR of 4.77%
to reach USD 2.78 billion by 2026. 

Market Dynamics

The growing use of raisins in culinary applications is a
major factor leading the global raisins market forward. A health-conscious
public is favouring sugar alternatives in recipes, which is boosting sales of
raisins for culinary use. Raisins' use in cooking and baking is being motivated
by the nutritional benefits associated with their consumption. Raisins can be
used in a wide range of recipes, from sweet breads and cakes to savoury dishes
in cuisines all over the world. Another main factor driving the global raisins
market size during the forecast period is the growth of organised
retail industries in Asia-Pacific, which makes the commodity easily accessible
to a broad population from both online and offline platforms. Rising customer
appetite for organic goods is projected to provide industry participants with
several sustainable growth opportunities in the coming years. In the last few
years, it has been noted that demand for organic goods has increased
dramatically in most developing countries. Furthermore, the negative effects of
raisins consumption may limit the global raisins market's growth.

The COVID-19 pandemic has had an effect on people all over
the world, with the number of cases increasing every day. The effect of a
pandemic varies by industry. In this pandemic situation, the raisins industry
is suffering a demand and supply gap. Due to transportation restrictions and
lockdown in some areas, farmers started drying grapes at the vineyard to raise
revenue from raisins. The supply of raisins has risen as a result, but the
demand side of the industry is not keeping up. Because of trade demand
obstacles, the supply chain for raisins has come to a halt in the pandemic
scenario, hurting the overall raisins market.

Competitive Landscape

The Prominent Players operating in the Global Raisins
Market include Murray River Organics Ltd (Australia), Sun-Maid Growers
of California (US), Del Monte Foods, Inc. (US), Dole Packaged Foods LLC (US),
National Raisin Company (US), Mariani Packing Company (US), Arimex (Europe),
HBS Foods Ltd (UK), Bob’s Red Mill Natural Foods (US), and Newman's Own (US). To
boost their market share and capture a broad customer base, players in the
global raisins market are focused on acquisitions, product releases, and
expansions.

Market Segmentation

Global Raisins Market has been segmented based on Category,
Packaging Type, Distribution Channel, and Region.

By category, the market has been divided into conventional
and organic. In 2019, the traditional division had a bigger market share.
Because of the changing market demand for organic food and ingredients, the
segment is projected to rise at a slower pace during the forecast period.
During the prognosis period, however, the organic segment is expected to rise
at a faster pace.

Based on packaging type, the market has been segmented into
pouches, jars & bottles, and others. In 2019, the pouches segment had the
largest market share, and it is projected to grow at the fastest rate
throughout the forecast period.

Based on distribution channel, the market has been segmented
into store-based and non-store based. During the study period, the
fastest-growing sub-segment is predicted to be supermarkets and hypermarkets.
The distribution of raisins is also heavily influenced by convenience stores.
During the review period, however, the non-store-based segment is expected to
expand at a faster pace.

Regional Overview

In 2019, Europe was the world's largest market for raisins,
and this trend is projected to continue through the study period. With a share
of 22.14 percent in 2019, Germany was the largest country-level market. Italy,
on the other hand, is expected to develop at a rapid pace during the study
period. The demand for raisins in Europe is expected to increase as consumer
tastes for organic and healthier foods rise.

Another important factor driving the global raisins demand
is the expansion of the integrated retail sector in Asia-Pacific. Asia-Pacific
is recognised as the world's most important market for raisins, with
outstanding growth potential. Increasing customer demand for organic goods is
projected to provide market players in the area with multiple growth
opportunities in the coming years. In recent years, it has been observed that
demand for organic products has increased dramatically in most developing
countries, such as India and China.

NOTE: Our Team of Researchers are Studying Covid19 and
its Impact on Various Industry Verticals and wherever required we will be
considering Covid19 Footprints for Better Analysis of Market and Industries.
Cordially get in Touch for More Details.