Pre-Printed Liners Market Set to Witness an Uptick during by 2028

Transparency Market Research delivers key insights for
the pre-printed
liners market in its published report, which include global industry
analysis, size, share, growth, trends, and forecast for 2020-2028. In terms of
growth, the global pre-printed liners market is projected to witness growth
of 3.3% by the end of 2028, owing to increasing scope of
pre-printed liners in end-use industries such as food, beverages, healthcare,
personal care & cosmetics, chemical & fertilizers, and electrical &
electronics, among others.

The global packaging industry has evolved and provides
customization for any company to survive the intense competition. Pre-printed
liner usage ensures a cost-effective way for brand advertisement and creative
an impact on the minds of customers. The pre-printed liner market is expected
to grow, followed by the push of FMCG packaging industry growth, which
currently is registering double-digit growth in several regions due to
increasing consumption. Good quality print on packaging is desired by each
brand owner to make an impact on their consumer-base and differentiating their
product from that of the competitors. Pre-printed liners are one of the
solutions, which enable manufacturing of high-quality printed packaging.

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Consumer Inclination toward Rigid Packaging Solutions to
Drive Market Growth

The major reason for the growth of pre-printed liners is the
recognition that a visually appealing, communicating packaged product will
influence consumer buying decisions at the “point of purchase”. This is
reinforced by studies that indicate that nearly 80% of buying
decisions are made at the “point of purchase”.

The increasing demand for presentable packaging in different
industries, especially from food & beverages, personal care &
cosmetics, and healthcare is driving the global pre-printed liners market.
Conventionally, consumers prefer rigid packaging solutions due to their barrier
properties, stability, and reliability, which led to increased demand for
pre-printed liners.

Wilful tampering with food and pharmaceutical products has
resulted in special packaging features designed to reduce or eliminate the risk
of tampering and adulteration. Although any package can be breached,
tamper?evident features cannot easily be replaced. These include banding,
special membranes, breakaway closures, and special printing on bottle liners or
composite cans such as graphics or text that irreversibly change upon opening.
Special printing also includes holograms that cannot be easily duplicated and
this is driving the market for pre-printed liners globally.

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Millennial Population Emphasizing Importance of
Customized Packaging

Millennial are a generation, which guide trends and brands
across end-use industries must prepare for millennial behaviors and attitudes
regarding the way they consume and research before making purchase decisions.
Millennials like to interact with brands that are open and maintain
transparency by addressing environmental and socioeconomic issues. Brands not
aligning to these values are likely to be quickly replaced, owing to the
competition in the market.

Millennials are more likely to purchase a product, if it
makes them feel special either through this personal connection or the idea of
exclusivity. The idea of customized packaging includes features that expand
consumer engagement with product and brand. This is likely to boost the demand
for pre-printed liners in the years to come.

How Pre-printed Liners Market Recover After Covid
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Growing Demand from Retail & e-Commerce Businesses to
Boost Demand for Pre-printed Liners Market

The increasing e-Commerce business, which majorly includes
online shopping, has led to a rise in the demand for corrugated packaging for
the shipment of products. As with the retail revolution, in an ever-changing
environment, the packaging industry has constantly evolved to address the
demand of the hour. With consumers switching to the e-Commerce channel, there
is a shift in packaging needs as well.

Some key reasons that influence a consumer’s preference for
in-store purchases include product safety, shopping experience, as well as
shelf life (in case of perishable commodities)– issues that can be suitably
addressed through “packaging”. Online adoption in certain categories,
therefore, can be accelerated through innovative and suitable packaging, which
addresses the specific needs of the channel. Corrugated packaging ensures the
safety of the products, which are being transported. Furthermore, attractive
packaging is becoming one of the crucial requirements in the e-Commerce business.
Thus, the growth of the e-Commerce business results in a corresponding increase
in the corrugated packaging business, which is expected to have a positive
impact on the pre-printed liners market.

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Pre-printed Liners Market: Competition Landscape

The global pre-printed liners market is highly fragmented in
nature into which, a large portion of market share is held by domestic market
players. Some of the key players operating in the global pre-printed liners
market are Smurfit Kappa Group, DS Smith Plc, WestRock Company, Packaging
Corporation of America, The Packaging People PTY LTD, International Paper, Visy
Industries, Paper Australia Pty Ltd, Rayven, Inc., and Packaging Technologies
Inc.

The tier structure is formulated on the basis of segmental
revenue and market share of the company. As per tier structure, Smurfit Kappa
Group, WestRock Company, and DS Smith Plc are the tier 1 players in the
pre-printed liners market. These players are focusing on widening their product
portfolio for multiple applications to gain competitive edge in the market. Tier
2 players include Packaging Corporation of America, International Paper, and
The Packaging People PTY LTD.

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