Scented Candle Market Detailed Analysis and Forecast up to 2027

An increase in the
use of candles for home decoration activities is expected to work as
one of the prominent factors generating revenue prospects in the global scented
candle market during the forecast period 2019 to 2027. A scented
candle refers to a candle manufactured using synthetic or natural scented
material.

The information
gathered and processed from the global scented candle market is presented in
the form of many segments. Some of the criteria for the market segmentation
include product type, raw materials, distribution channel, fragrance, and
region.

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In terms of product
type, the scented candle market is divided into pillars, jars, tumblers, vases,
tea lights, and others. Depending on raw material, the market for the scented
candle is segmented into liquid dyes, wax, glass, soy, and others. On the
basis of distribution channels, offline and online are the two major sections
of the market. The offline distribution channel is further divided into
departmental stores, specialty stores, and hypermarkets/supermarkets. Based on
fragrance, the scented candle market is classified into flower, fruit, blends,
spice, and others.

The study presented
in this report gives a precise analysis of major factors shaping the growth of
the global scented candle market. Thus, drivers, restraints, challenges,
competition landscape, and technological advancements are some of the factors
that are discussed in-depth in this research report by TMR.

Global Scented Candle Market: Key Trends

With growing
environmental concerns, people from across the globe are inclining toward the
use of eco-friendly candles. Moreover, there is notable growth in the use of
candles for home decoration purposes. These factors are resulting into
prominent sales prospects for companies operating in the global scented candles
market.

In recent years,
paraffin wax candles are being replaced by organic candles as they are
toxin-free in nature and are manufactured using organic and natural materials.
These candles are also popular as green candles, which are manufactured using
organic materials such as soy wax and bee wax. As both the
ingredients are natural, they are not harmful to nature and do not release
toxic gas on lighting. With a notable increase in awareness about product
availability, the scented candle manufacturers are exceptional growth prospects
across the globe.

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Several companies in
the scented candle market are taking extra efforts to make their products
innovative. For instance, companies are focused on the launch of specialized
scented candles intended for home furnishing that helps in making houses more
attractive. The market is experiencing a noticeable increase in demand for
fruit-shaped candles for the dining area and living room decoration. Such
product innovation activities are expected to bode well with the expansion of
the global scented candles market in the forthcoming years.

With the surge in
penetration of the Internet, people are inclined to purchase varied products
such as scented candles through online platforms. Moreover, several online
retail stores are organizing different events in order to boost their sales.
These factors are resulting into extensive growth of the global scented candle
market.

Global Scented Candle Market: Geographical Analysis

Europe, North
America, the Middle East & Africa, South America, and the Asia Pacific are
some of the key regions of the scented candle market. Of them, Europe and North
America are prominent key regions of the market for scented candle owing to
accessibility to raw materials across many countries including Germany, the
Netherlands, and Poland.

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Global Scented Candle Market: Competition Landscape

Some of the
prominent players in the global scented candle market are CoScentrix, P&G,
Reckitt Benckiser (Air Wick), Colonial Candle, Yankee Candles, Welburn Candles
Pvt. Ltd., Lee Naturals, The Conscious Candle, Bolsius International BV, and
Parcan. Joint ventures, new product launches, partnerships, mergers and
acquisitions, and collaborations are some of the strategic moves used by
enterprises to lead the market.

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